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Rana Barua on Muck Rack

Rana Barua

As seen in: BrandEquity.com, Financial Express, Exchange4media, Pitch (India), BW Marketing World
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Articles

Why 2025 became a wild year for Media and Advertising

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By Lalatendu Das, Rana Barua, Havas India
| Financial Express Verified
The past year saw a slew of challenges and transformations in the global and Indian advertising landscape. From Omnicom’s acquisition of IPG and geopolitical pressures to the proliferation of AI, creator dominance and short-form narrative formats, the media and advertising industry had to offer new expertise and solutions and reinvent business models to meet client expectations. However, with global advertising networks feeling the pressure, there is also a silver lining for homegrown ad firms.
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Mehak Jaini bids adieu to DDB Mudra after 15-year stint

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By Rana Barua
| Exchange4media Verified
Yellow.ai has announced the appointment of Puneet Arora as Global President, taking yet another step towards driving hypergrowth and bolstering its position as a global leader in omnichannel AI-powered customer experience. In this strategic role, Puneet will lead the Go-to-Market teams across all markets, including North America, India, Asia-Pacific, Europe, the Middle East, Latin America, and Africa.
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VML India promotes Manas Lahiri as Executive Growth Partner for India

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By Rana Barua
| Exchange4media Verified
Chinmay Chandratre has joined FCB/SIX India as Sr. Vice President – Media. He will head the media vertical for FCB/SIX India across its three offices in Mumbai, Delhi NCR & Bengaluru. Prior to this role, Chinmay was the General Manager at Madison World. With over 14 years of experience, he has worked with companies like Madison World, iProspect and Direxions Marketing Solutions, among others.
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