Fleet Street, as romantics still call it, is facing massive consolidation - and today's news is the first big sign of things to come. I revealed this morning that regional publisher Trinity Mirror is in advanced talks to take full ownership of Richard Desmond's publishing assets at Northern & Shell. This is an attempt by Trinity to use its cash reserves to buy time in the forever shrinking world of print journalism.
The second episode of The Great British Bake Off was watched by an average of 5.4 million viewers on Channel 4 - rising to six million including +1. That's much lower than the show's ratings on the BBC - but BBC media editor Amol Rajan says Channel 4 won't be worried. In his Poetics, Aristotle says that tragedy contains six elements, and the first two are the most important: plot and character. His rules apply beyond tragedy of course, to drama more broadly.
Everybody knows that party politics as we know it in Britain is collapsing. In 1951, the Conservative Party had over 2,850,000 members; today it is not even a tenth of that. Labour membership is shrinking fast too. For much of the 20th century, over 80 per cent of those eligible to vote did so; on current trends, that number could fall to below a shocking 30 per cent by the end of this decade.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".