Amrita Prasad
Verified
(She/Her)
As seen in:
The Indian Express,
MSN India,
Pune Mirror,
The Economic Times,
The Times of India,
India Times,
Substack,
Femina (India),
People Matters,
Bombay Times,
PuneMirror
and
Covers:
Entertainment, travel, culture food, fashion, gender, technology, climate, automobile at The Times of India
Doesn't Cover:
Politics & Crime
Journalist l Potterhead l F.R.I.E.N.D.S fanatic l Netflix buff l Tech l Prefer TEXT over call l Views are ‘very’ personal
Interview
What was your first job as a journalist?
Writer at Calcutta Times
Have you ever used a typewriter?
No
How is social media changing news?
Delivering news in short and fast
Who's your favorite fictional journalist?
Bob Woodward
What does it mean to be a journalist?
To be fearless and always tell the truth
What's the funniest news-related #hashtag you've seen?
How do you prefer to be pitched on stories?
Over a detailed email
What tools and software do you use to do your job?
Abode InDesign, Denmark CMS, Adobe Photoshop, In video, Word
What's your favorite social network?
Instagram
Who do you wish followed you?
Jamal Shaikh, Anaita Shroff Adajania
Why did you become a journalist?
In 2012
Did you work for your high school newspaper? If so, what did you do there?
No
What story are you most proud of writing or working on?
Well, there are many. But I am most proud of a story on transgender sexworkers
What advice can you offer to aspiring journalists?
You be honest and to do your homework well
When's the best time to pitch you?
Anytime is a good time
What's the best pitch you ever got?
To write about normalising egg freezing
What's the worst pitch you ever got?
To write about CSR activity
What's your favorite drink?
Virgin Mojito
When you're not at a computer, where are you most likely to be?
Reading or on field
Aside from your own, what's your favorite publication to read?
New York Times, HT Brunch, Mint Lounge, The Guardian, Vogue
What's the most common misperception about your beat?
That writing for lifestyle and entertainment is frivolous and doesn't require research
Would you like to take the Muck Rack Interview?
Create a Muck Rack profile.