Amrita Prasad on Muck Rack

Amrita Prasad

Verified
(She/Her)
Covers:  Entertainment, travel, culture food, fashion, gender, technology, climate, automobile at The Times of India
Doesn't Cover: Politics & Crime
Journalist l Potterhead l F.R.I.E.N.D.S fanatic l Netflix buff l Tech l Prefer TEXT over call l Views are ‘very’ personal

Interview

What was your first job as a journalist?

Writer at Calcutta Times

Have you ever used a typewriter?

No

How is social media changing news?

Delivering news in short and fast

Who's your favorite fictional journalist?

Bob Woodward

What does it mean to be a journalist?

To be fearless and always tell the truth

What's the funniest news-related #hashtag you've seen?

How do you prefer to be pitched on stories?

Over a detailed email

What tools and software do you use to do your job?

Abode InDesign, Denmark CMS, Adobe Photoshop, In video, Word

What's your favorite social network?

Instagram

Who do you wish followed you?

Jamal Shaikh, Anaita Shroff Adajania

Why did you become a journalist?

In 2012

Did you work for your high school newspaper? If so, what did you do there?

No

What story are you most proud of writing or working on?

Well, there are many. But I am most proud of a story on transgender sexworkers

What advice can you offer to aspiring journalists?

You be honest and to do your homework well

When's the best time to pitch you?

Anytime is a good time

What's the best pitch you ever got?

To write about normalising egg freezing

What's the worst pitch you ever got?

To write about CSR activity

What's your favorite drink?

Virgin Mojito

When you're not at a computer, where are you most likely to be?

Reading or on field

Aside from your own, what's your favorite publication to read?

New York Times, HT Brunch, Mint Lounge, The Guardian, Vogue

What's the most common misperception about your beat?

That writing for lifestyle and entertainment is frivolous and doesn't require research

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