As marketers, it’s our job to ensure all the interactions people have with our brands and products are as positive, useful, and memorable as possible. At Droga5, where I lead data strategy, we believe the best way of achieving this is to have a deep understanding of our clients’ target audience, and more specifically, of their needs. Of course, these change by platform. When you need to find out why your subway is delayed, you might head to Twitter.
