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Amy Crowther on Muck Rack

Amy Crowther

England
As seen in: PA Media, MSN Ireland, MSN UK, The Daily Mirror, The Independent (UK), Yahoo Canada, Yahoo News Australia, Yahoo News Malaysia, Yahoo News New Zealand, Yahoo News UK, Aol and
Deputy Head of Production at @PA. Yorkshire-based Kiwi. Kia kaha. Views are mine but I'm more likely to read your tweet than post my own.
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Articles

Saying ‘I don’t know’ is the best pitch you have right now

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By Amy Crowther
| Marketing Dive Verified
I walked into a meeting recently with a client's Chief Revenue Officer. Only our third conversation. Instead of talking strategy, we ended up workshopping how she should write an email to her own boss. That's where a lot of client conversations are right now. Not "what's our AI strategy," but "how do I even get the people above and around me to acknowledge this is happening." Every conversation I'm having with senior stakeholders right now is, underneath the talk of technology, deeply human.
Open in Who Shared Issue with article?

The AOR-or-indie debate is over. The best brands do both.

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By Amy Crowther
| Marketing Dive Verified
The market is moving faster than any single agency partner can keep up with. Not because AORs got worse, but because AI is producing new tools and channels faster than one shop can absorb. For most of the last decade, brands treated AOR vs. indie as an either/or. That model isn't dead. It's just no longer enough alone.
Open in Who Shared Issue with article?

I beat the airport border queues with a hassle-free mini-cruise to Belgium and the Netherlands

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By Amy Crowther
| MSN UK Verified
“It will take us about five hours to reach the mouth of the Thames,” captain Egil Aune tells us on the bridge as we set sail. It's a surprisingly leisurely passage along the 40 miles of the London waterway when everything else at the start of our mini-break weekend cruise has been so efficient.
Open in Who Shared View Duplicates (10) Issue with article?
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