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Articles by Amy Degner
Federated single sign-on: Challenges and benefits
Ever had that frustrating moment when you’ve forgotten your password for an important website? or any website, for that matter. We’ve all been there. It’s a hassle to go through the whole password reset process. And who can remember all those passwords anyway? Thankfully that’s where single sign-on (SSO) comes in to help. What is single-sign on (SSO)? Single sign-on is a form of identification that allows users to log in to multiple applications and websites with a single password.
Moderating content: Tips and best practices
Moderating content is essential for business today because user- and influencer-generated content like customer ratings and reviews is only as valuable as it is trustworthy. Fake reviews completely tarnish both a brand’s reputation and the real reviews on the brand’s products, making them useless. According to our research, 75% of consumers said that if they notice a fake review for a product on a site, it would impact their trust in reviews for other products on the same site.
How to increase customer engagement
Something every marketer wants to do is increase customer engagement. But brands and retailers are often faced with the same challenge(s). How do you set out to offer the same shopping experience for both your in-store and online customers? How can your customers test your products’ smell, texture, and ingredients when they can’t touch them?
Top 5 insights to monitor from your UGC program data
We all know by now the positive impact user-generated content (UGC) — customer reviews, Q&As, imagery, and videos — has on a brand. But there’s one difference between a good UGC program and a great UGC program: regular auditing. As insights technology continues to innovate, retailers have no shortage of analytics to glean from the UGC collected across their e-commerce site.
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