In his new book, Michael Ruhlman charts the overlap of food, commerce, and identity. On Saturday mornings, Michael Ruhlman’s father would post up at the family’s breakfast nook in suburban Cleveland, scribbling the week’s grocery list on a legal pad. The lists were rambling, but the younger Ruhlman often wondered if his father derived some pleasure from forgetting one or two things. Those omitted items required a return trip to the supermarket—another chance to gawk at the bounty on the shelves.
Jesse Ito has known some of his regulars his entire life. This 28-year-old sushi chef essentially grew up at Fuji, the Japanese restaurant his parents owned in the South Jersey suburbs: When his parents couldn’t find a babysitter, they brought him along. He started working there as a dishwasher and prep cook at 14 and, three years later, moved behind the sushi bar to learn from his father Masaharu, a respected chef. The diners who pulled up stools every week watched him grow up.
We’re in the midst of a golden age for dining while traveling. Well-known chefs like Rick Bayless, Michael Voltaggio, and Mike Isabella have opened casual concepts in major airports across the country. Respected local restaurateurs have reinvigorated Denver’s Union Station. Shake Shack has invaded both airports and train stations. And yet road-trippers are still mostly stuck with McDonald’s. National chain restaurants are ubiquitous along American highways.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".