In 2012, Mike Kaviani was hired to do the seemingly impossible at Austin Pets Alive!. The large, private nonprofit was a key player in pushing the Texas capitol to become no-kill—to save at least 90 percent of all homeless animals. But APA! wanted to touch the stars, to see how close they could get to 100 percent. To do that, the group took in dogs who had landed on the euthanasia list at the city shelter. Some were on that list for medical reasons, but more were on it because of their behavior.
When Celeste Ng’s first novel, 2014’s breakout Everything I Never Told You, started being reviewed, she says she complained to her husband, “ ‘People are reading my book!’ He had to remind me that was the point.” The novel, which follows an Asian-American family as it grapples with the death of a teenage daughter, was a best-seller and won accolades and awards, including Amazon’s Best Book of 2014.
Last week, Hurricane Harvey viciously hit the Gulf Coast, dropping nearly five feet of rain in some areas. Massive flooding in the aftermath of the storm has displaced some 30,000 people, and that number is predicted to grow even as the flood waters recede. When natural disasters hit our fellow citizens, many of us rush to donate everything we can think of: money, food, water, toiletries, clothing, and even blood.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".