Music-streaming service SoundCloud, loath as it may be to admit it, is having a bit of trouble as of late. As bigger rivals like Spotify and Apple Music begin to rule the listening market, smaller services are struggling to turn a profit; and getting rid of a large chunk of one’s company hardly screams success—unless you’re Justin Timberlake going solo out of NYSNC, Beyoncé fleeing Destiny’s Child to become the world’s biggest pop star, et cetera.
One of last year’s highest-paid musicians is a band whose beloved original lineup hadn’t played together for more than 20 years before reuniting last year, and plays a kind of music that is quietly dying. Guns N’ Roses made $42.2 million in 2016, according to recently released Billboard stats, coming in second place to Beyonce with $62 million but still far ahead of other contemporary giants like Adele ($37 million), Justin Bieber ($30.5 million), and Kanye West ($26.1 million).
“Change—shit, I guess change is good for any of us,” Tupac raps at the start of one of his most beloved singles, recorded in 1995 and released the following year after his death. Back then, rap, hip-hop, and R&B were still subcultures, brimming with loyal followers but lagging just below the attention of the mainstream. Fame was fierce, yet limited. Just over a decade later, the status quo’s been flipped on its head.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".