A lot of ink has been spilled and much TV airtime has been cluttered with opinions and analysis of the PA-18 special election. Some good. Some bad. Some ridiculous and overblown. I’m not interested in rehashing or debunking all of it. Nor do I think it’s healthy to read too much into one special election. But, there are some important takeaways from this election that will tell us something about the road ahead for both parties in 2018.
I spent some time watching a bunch of campaign ads for candidates running for Congress, Senate and Governor. Most were from early primary states like Texas and Illinois. President Trump plays a starring role in many, if not most of them. Democratic candidates pledge “to stop Donald Trump” while Republicans boast of their support for the president and/or identify with his cultural and policy proposals. This isn’t a particularly surprising, or novel, primary campaign strategy.
The game plan for congressional Republicans in 2018 isn’t all that complicated. Talk up the growing economy, while also highlighting the benefits of the tax cut legislation (More money in your pocket! Bonuses to workers!). Do good opposition research on Democratic challengers, hope Democrats nominate the weakest candidate out of these multi-candidate primaries and spend the fall tying those Democrats to Nancy Pelosi. However, in the era of Donald Trump, nothing is ever simple.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".