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Ana Fernandez Ardavin on Muck Rack

Ana Fernandez Ardavin

As seen in: Dialnet - Universidad de La Rioja
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Articles

Exploring willingness to pay for sustainability in tourism: A co-word analysis of the literature review

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By Sandra Rodriguez, Sandra Rodríguez, Daniela Thiel Ellul, Ana Fernandez Ardavin
| Dialnet - Universidad de La Rioja
This study presents a comprehensive bibliometric and co-word analysis of academic literature on tourists’ willingness to pay (WTP) for sustainability in tourism. Through a systematic review of 173 articles indexed in Web of Science and analyzed using SciMAT, we map the conceptual landscape of WTP, identifying dominant themes and research gaps.
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