Skip To Main Content
Ananda Kannan SP on Muck Rack

Ananda Kannan SP

Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Ananda Kannan

Contact Ananda Kannan, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

Verified Content Engagement Reloaded: Understanding Modern Buyer Behavior in 2025 | Zupyak

|
By Sienna Stewart, Michael Shannon, Gryffindor academy, Ananda Kannan SP
| Zupyak
In the changing world of B2B marketing, it is important to understand the behavior of modern buyers. As the digital transformation is accelerating and buyer expectations are shifting, businesses should skip tracking the old traditional engagement metrics like impressions and clicks because they don’t measure real interest. In 2025, Verified Content Engagement (VCE) is coming out as a north star strategy; it is transforming how businesses understand and connect with their audiences.
Open in Who Shared Issue with article?
See all 1 articles