Anas Ratib AL-Soud

Context 1 ... maturity of the BA concept is closely tied to the depth of analytics employed to answer the business question. These levels of analytics are commonly categorized as descriptive, predictive, and prescriptive (see Figure 1). In the past, organizations predominantly relied on descriptive analytics, using query and reporting tools to gather historical performance data and categorize structured data to address their issues. ...

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Context 1 ... utilization of analytics in decision-making is not a recent development, as BA has existed since the mid-1950s (Analytic 1.0) and is now embarking on a new era (Analytics 4.0). Figure 2 illustrates the various era of analytics and their key distinguishing features. With the emergence of analytics 4.0, a prominent characteristic is integrating AI methods and the more efficient utilization of autonomy, mainly through machine learning automation. ...