Filter by type results Words matter. This is certainly true in service design. Here at the Canadian Digital Service (CDS), we try to use words that people use. It helps make the services we create more inclusive and easier to understand. Lately, we’ve also been paying more attention to the words we use while we work on those services. From our earliest days, our Slackbot piped up every time somebody typed “guys”. It would suggest a gender-neutral alternative like “folks” or “peeps”. Why?