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Articles by Andrada Vonhaz
How to effectively use Facebook Display Ads by Polly Flinch
With 1.86 billion monthly active users on Facebook, retailers are quickly learning that they need to be speaking to and interacting with their customers where they consume media. Facebook display ads are a great way to engage customers and acquire new ones, but it can be difficult to do this in an efficient way.
How to drive growth with ecommerce customer retention rate optimization
Growth is not about a one-time sale. In order to continuously drive growth for your business, you must focus on building and be maintaining authentic relationships: create habit-forming experiences.
Most Companies Shouldn’t Be Split Testing… Here’s Why & What They Should Do Instead
Quite a few years ago, I discovered split testing and instantly I was hooked… the fact that you could create two versions of a website page, landing page or advert with one difference and data could tell you which one was the best version was awesome.
How to Nurture Leads In eCommerce: 11 Tips to Supercharge Sales
Have you ever bought the first thing you laid your eyes on? Sure, you may have liked or even loved it, but your first instinct is, “let’s explore options and other brands.” In fact, most of the online store visitors think the same. When you see that 96% of website visitors are not even ready to buy, a majority of the leads are either in the top or middle of your sales funnel. If you want them to buy from your eCommerce brand, you will have to nurture them.
7 Cross-Selling and Upselling Strategies to Increase eCommerce Revenue
Online businesses that employ the right marketing and sales strategies always win big in today’s competitive marketplace. This is why you find big eCommerce brands like Amazon, eBay, and AliExpress using techniques like upselling and cross-selling to improve their sales margins without investing a huge sum of money. Unfortunately, some eCommerce store owners do not capitalize on tactics that will increase the lifetime value of their customers.
How to Use Instagram Stories for eCommerce: 8 Examples from Best Brands
With the lifespan of 24 hours, Instagram Stories aren’t the most obvious feature for most businesses. As a form of ephemeral content, brands have to post content more regularly and, for small businesses, it’s simply difficult to invest time and money into content that disappears in one day. But for ecommerce brands, it’s still a critical one. Why?
What should eCommerce Managers do right now? 25 amazing tips from World-Renowned Marketing Experts
It all started with Jake Cohen… I was looking at the Daily Covid-19 Ecommerce Insights put together by Klaviyo and after discussing with Jake Cohen, their Head of Product Marketing this is what he states about the eCommerce state right now: Head of Product Marketing @ Klaviyo What I do believe though is that this is a tremendous period of education for consumers around the world because they can’t go to the stores like they normally would, to get the things that they need.
Blake Morgan podcast: Customer experience. What else?
In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Blake Morgan, a leader in customer experience, a keynote speaker and customer experience futurist.
7 Trends That Will Characterize Customer Service In 2020
It is that time of the year again when managers, executives, interns, and almost everyone in the team huddle together to plan for the next year. What should be the annual budget for the coming year? Have customers raised any new requests? What is the future roadmap? How many new hires do we need? Many questions. Many ideas. Many decisions.
Krassimir Stankov Podcast: Listen to the experts
In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Krassimir Stankov, expert fashion trader and highly experienced entrepreneur with a lot of experience both in wholesale, classic retail as well as in e-commerce. Welcome to Growth Interviews! Welcome toGrowth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.
12 Cognitive Biases E-commerce Marketers Need to Know
47 Marketing and psychology are intertwined in ways we can scarcely imagine. Consequently, marketing experts know that human behavior is completely unpredictable and irrational. This fact alone has the power to greatly influence consumer behavior, which can lead to loss or sudden changes of interest, fewer leads or even sales. What is the cause of this behavior? Let’s start with an exploration of cognitive biases.
SaaS Customer Lifetime Value - Four Effective Ways to Enhance Your CLV
Do you know why 9 out of 10 startups fail? They lose customers faster than they can win new ones. To frame it in technical terms, their churn rate is higher than their customer retention rate. Wait, but what is the churn rate? What is the customer retention rate? Customer Lifetime Value definition In marketing, customer lifetime value (CLV or CLTV) is also known as lifetime customer value LCV, or life-time value LTV.
Jim Rowe: Chatbots Are Essential for Customer Experience
Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.
Shahina Meru: CRO is no longer optional
Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.
Mark Irvine: PPC for Small and Medium-sized Business
Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.
Dennis Yu: How to Use One-Minute Videos to Increase Your Reach and Boost your Revenue
Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.
Wil Reynolds: The Good, the Bad and the Ugly in Digital Marketing of 2019
Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.
Jono Alderson: About Website Speed Optimization - Make Your Website Better, Faster, Sleeker!
Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.
John Collins: Content marketing - the battleground of PPC vs SEO
Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.
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