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Andrea Prothero on Muck Rack

Andrea Prothero

Ireland
As seen in: Wiley Online Library, MIT Sloan Management Review, The Irish Times, Dialnet - Universidad de La Rioja
Business & Society academic (UCD) exploring sustainability; ethics; gender. Views my own (strongly influenced by Welsh working class roots). RT not endorsement.
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Articles

The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments

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By Lisa Peñaloza, Andrea Prothero, Pierre McDonagh, Kathrynn Pounders
| Dialnet - Universidad de La Rioja
IdiomacatalàDeutschEnglishespañoleuskarafrançaisgalegoitalianoportuguêsromână
Open in Who Shared View Duplicates (700) Issue with article?

Me, the Patriarchy, and the Business School

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By Andrea Prothero, College Dublin
| Wiley Online Library Verified
This essay is a call to action to dismantle the patriarchal system which thrives in academia, and business schools in particular. Building on my personal experiences of being a woman in academia since 1989, and using an analogy of ‘death by a million cuts’, I outline how enmeshed and embedded the patriarchy is and the impact this has on one's career, health, and well-being.
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It's Time for Marketing Researchers to Change Their Approach to Gender

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By Lisa Peñaloza, Andrea Prothero, Pierre McDonagh, Kathrynn Pounders
| ama.org
Patterns of love, work, parenting, and caring for the elderly, along with prominent social movements calling for workplace equity and positive gender representations in media, have altered conventional notions of gender roles worldwide. Two of the most prominent contemporary examples are freedom to transition across gender and the legalization of same-sex marriage in an increasing number of nations.
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