Andrew Camel

If you’re like most product-led growth founders, you’re probably using product analytics tools to track key acquisition metrics. We’re talking numbers like sign-ups, conversion rate to activation, conversion rate to customer, and more. But if you aren’t sending marketing attribution data into these tools (i.e., tracking if users come from Google Ads, Facebook Ads, or SEO), then how do you know what’s actually driving these sign-ups?

Will AI-generated content put content marketers out of a job? Maybe, but not in the way many are talking about it. You may know the story of the Luddites, a group of textile workers in the 19th century who protested against the use of machinery in the production of goods. They believed the machines were taking their jobs, and responded by destroying the machines, often violently. We see now that those who embraced this new technology were made incredibly wealthy.