Do you believe in advertising? Andrew Carty on why a crisis in confidence is a bigger problem than shrinking budgets or fractured media. If you’ve read anything about this business today, it’s that we’re all in serious shit. I don’t disagree. But I don’t believe it’s because we’re not keeping up with the times, that millennials don’t want to buy things, or that technology is eating us alive. The biggest trouble with our business today isn’t the fracturing of media, it isn’t “clutter” or budgets.
