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Articles by Andrew Graff
Measure “life share” instead of customer satisfaction
Many leaders fall into the trap of thinking a “satisfied” customer is a loyal one. But behavioral science tells a different story: Mere satisfaction is a low bar that rarely prevents churn. If a competitor offers a lower price or a shinier feature, a satisfied customer will still walk.
The cost of underestimating the ageless generation
We operate in an industry obsessed with the future. Gen Z’s media habits and predictions on how Gen Alpha will reshape retail are our everyday clickbait. Staying one step ahead is a fundamental part of the job. But in our rush to understand and capture the next generation of consumers, it is entirely too easy to ignore the demographic actively funding them.
Declaration of Advertising Independence
Our conventional basis of business endangers our purpose. It imposes a tyranny of hours that jeopardizes the well-being of agencies and brands. The current system of transaction devalues advertising by making work about labor not effect when brands need magic; and by prioritizing accounting over the attention, predisposition, and action brands need to survive and grow. Marketers can’t afford it. Agencies can’t afford it. It’s time to free ourselves of it.
Empty nester women: The new targeting market?
There’s a tremendous, ageless opportunity hiding in plain sight, but marketers need to look through a different lens to see it. Right now, there are some 35 million U.S. empty nester women, as I calculate it, and a growing percentage of them are single. They aren’t retreating into rest and relaxation; they are stepping out to exult in activities they finally have the time, money, and motivation to pursue. Historically, marketers have largely overlooked this demographic.
Vor utkaný z hvězd přehled
Koupit Koupit eknihu Antikvariát V ruce se vám ocitá pozoruhodná kniha – mnohovrstevnatý dobrodružný román pro dospělé, jehož hlavními hrdiny jsou dva dospívající chlapci, kteří věří, že spáchali zločin, a tak před rukou zákona prchají do divočiny, a dále skupinky dospělých, kteří se vydávají na výpravu za jejich záchranou. Střet s krásnou, ale nemilosrdnou přírodou přináší všem určitou formu vnitřní katarze, aby z nich posléze vykřesal jejich lepší já.
Share of life beats share of market
Business has become so hyper-focused on immediate sales that we’re losing the ability to mean something to people. I hear this from every challenger brand I meet. They face significant competition and high expectations, but they have limited resources and a wavering relevance. As financial pressure builds, marketing continues to pull transactional levers harder. They receive immediate trials, even a slight uptick in market share, but fail to achieve lasting momentum. It’s all push, no pull.
Why you need intergenerational marketing
When Barbie turned 65 last year with a major motion picture to celebrate, she dominated the news cycle for weeks. What a lot of people missed amongst the hoopla about an historic icon was her impact as an influencer. She’s one of the original influencers, and definitely the original granfluencer. Granfluencers—influencers who are typically over the age of 60—are shaking up social media platforms with inspiring content. Their effect is undeniable, particularly among younger people.
Welcome to the ageless generation
The marketing community has the wrong idea about age, and it’s costing businesses their biggest collective brand opportunity. The over-50 crowd has , yet only 10% of marketing courts us—and much of that misses. The 50+ set are living agelessly. Far from fading into the background, we’re stepping into the spotlight, shaking things up, and creating new patterns. Yet many marketers still don’t see how we’re rewriting the narrative on aging.
PEAK PURSUITS: LITERARY ADVENTURES IN HIKING, RAFTING AND MOUNTAIN CLIMBING
In Beauty May She Walk By Leslie Mass Turning 60 was a pivotal time in Leslie’s life. A college professor and part of a large family, she had always dreamed of hiking the Appalachian Trail from Georgia to Maine, but never felt she had the time or resources to do it. Finally, she was going to make that dream a reality. Having done years of research, her detailed preparation was in place, and she was ready. Leslie accomplished what they call a flip-flop hike.
Need to lift your spirits? ‘True North’ does the trick
With the country locked in ice, "True North," Andrew J. Graff's warmhearted story about a summer of white-water rafting, sounds like the vacation we all need. Graff's second novel offers just enough drama to be exciting and just enough reassurance that everybody will get home safe. But the stakes couldn't be higher for Sam Brecht, the optimistic young man who puts this adventure in motion.
What We Learn About Ourselves in the Wilderness
Every raft guide has a rapid that haunts them. The rapid that haunts me is called Lost Paddle, on the Gauley River in West Virginia. It’s a class five rapid over a quarter mile long with dangerous sieves and drops and undercut boulders throughout, each hazard bisecting the current again and again in maze of choose-your-own misadventure. Simply entering Lost Paddle is tricky, finessing the raft through a rock garden up top while the river rumbles and growls downstream.
Win A Copy Of The Book 'True North: A Novel' By Andrew J. Graff
As the summer of 1993 begins, Sam and Swami Brecht roll into town with a twenty-six-foot Winnebago camper van, their three young kids, and the deed to Woodchuck Rafting Company. Sam and Swami met as young, adventurous river guides but, a decade later, find themselves weighed down by money worries and the demands of adulthood. The town of Thunderwater, in Wisconsin’s Northwoods, could be the fresh start their marriage needs.
What do readers think of Raft of Stars?
Media Reviews Reader Reviews Page 1 of 3 There are currently 20 reader reviews for Raft of Stars Write your own review! Betty Geiger Total enjoyment from page one I am only halfway through this book but couldn't resist reviewing it already...yeah, it's THAT good!! I grew up here in Northern Wisconsin and once made my own raft with neighbor kids!?? this story is WONDERFUL.... the setting, the circumstances, the characters are woven into a story I don't want to end.
The Books of CWBF 2021!
From fiction to nonfiction to poetry, this year's CWBF will be a great opportunity for members of the community to hear from notable writers with diverse backgrounds.
Raft of Stars
“A rousing adventure yarn full of danger and heart and humor.” (Richard Russo) An instant classic for fans of Jane Smiley and Kitchens of the Great Midwest: when two hardscrabble young boys think they’ve committed a crime, they flee into the Northwoods of Wisconsin. Will the adults trying to find and protect them reach them before it’s too late?
Review | ‘Raft of Stars’ takes a cue from Hemingway, then puts a less macho spin on the adventure tale
Set mainly on a river in rural northern Wisconsin, Andrew J. Graff’s earthy adventure tale, “Raft of Stars” centers on a pair of boys running away from home — with the police and other grown-ups trying to find them. Of course, there are perilous rapids and black bears ready to do the naive, risk-taking humans in. Outdoorsy tales like this, from Hemingway’s early Michigan stories to James Dickey’s “Deliverance” on down, typically use woods and waterways as proving grounds for masculinity.
Bookworm: ‘Raft of Stars’ seizes cozy sense of nostalgia
“Raft of Stars” By Andrew J. Graff c. 2021, Ecco Books $26.99, higher in Canada; 304 pages You’ve decided to run away. You’re packing your bags, leaving everything behind, you’re out of here. You’ll join the circus or sleep on the beach, change your name and operate a hot dog cart on the corner. You’re escaping everything that happened in the last year or, in the new book “Raft of Stars” by Andrew J. Graff, maybe you’re running from the law. The morning had started out well.
Here are the best reviewed books of the week.
Andrea Lee’s Red Island House, Mark Stevens and Annalyn Swan’s Francis Bacon, Andrew J. Graff’s Raft of Stars, and Alexander Nemerov’s Fierce Poise all feature among the Best Reviewed Books of the Week. Brought to you by Book Marks, Lit Hub’s “Rotten Tomatoes for books.” Fiction 1. Red Island House by Andrea Lee (Scribner) 5 Rave • 4 Positive “Lee’s superb fiction often describes the collisions between people who hail from different cultures.
They’re Not Lost in the Woods, They’re Thriving
Fiction In “Raft of Stars,” the wilderness transforms a host of characters into better, bigger versions of themselves.Credit...Mike Reddy March 23, 2021, 5:00 a.m. ET RAFT OF STARS By Andrew J. Graff Are humans, in a state of nature, good or evil? It’s one of the great beefs in philosophy.
Learning to Go With the Flow, in Rafting and in Writing
“You just have to stay loose,” he said. “Go with the boat, the flow, loosey goosey.” It was my first day on the job as a raft guide in training on Wisconsin’s northern border, and Jack was offering me last minute advice. I think he sensed my rigidity during the morning’s run down this same stretch when I wedged both feet up to my ankles between the raft’s inflated thwart and floor, let go of my paddle, and clung to the gear bag. This afternoon I was determined to do better. Find the flow.
Win A Copy Of 'Raft Of Stars: A Novel' By Andrew J. Graff
Home > Free Books > Free Giveways > Win A Copy Of ‘Raft Of Stars: A Novel’ By Andrew J. Graff RedCarpetCrash March 18, 20212021-03-18T03:31:54-05:002021-03-18T13:21:07-05:00 It’s the summer of 1994 in Claypot, Wisconsin, and the lives of ten-year-old Fischer “Fish” Branson and Dale “Bread” Breadwin are shaped by the two fathers they don’t talk about. One night, tired of seeing his best friend bruised and terrorized by his no-good dad, Fish takes action.
Book Review: 'Raft Of Stars: A Novel' By Andrew J. Graff
Home > Books > Book Review: ‘Raft Of Stars: A Novel’ By Andrew J. Graff RedCarpetCrash March 17, 20212021-03-17T10:32:18-05:002021-03-17T10:32:18-05:00 Raft Of Stars is great! A character driven story that delivers well-written characters and heart-stopping action, that keeps the reader on the edge of your seat. A great way to kick off spring. The summer of 1994 will change the lives of two ten year old boys and the people around them, in a small Wisconisn town. Fish and Bread have a lot in common.
March's Biggest Books
Nostalgia and diaspora with Patricia Engel, author of Infinite Country Professional Book Nerds Mar 1, 2021 | E:526 Adam speaks with Patricia Engel about her new novel, Infinite Country. This fast-paced story of family, separation, loss, and survival is one of the buzziest books of the year and this conversation will show you why.
Raft of Stars
DEBUT In 1990s northern Wisconsin, 10-year-old Fischer “Fish” Branson and Dale “Bread” Breadwin flee into the woods after believing that Fish has killed Bread’s abusive father, eventually constructing a raft to carry them down a dangerous river.
Issue 99 - Image Journal
Sonya Bilocerkowycz was a recent Milton Fellow at Image. Her first book, On Our Way Home from the Revolution, winner of the Gournay Prize, is forthcoming from Mad Creek Books, an imprint of Ohio State University Press. “Veselka” is an excerpt from this. John Blair has published six books, the most recent of which is Playful Song Called Beautiful (Iowa), as well as poems and stories in Poetry, Colorado Review, Antioch Review, and elsewhere.
The Ecstasy of Saint Carolyn Theodore Burtanski
CAROLYN THEODORE BURTANSKI stood in nothing but her socks and underpants and stared at the white smoke spilling its way up the wall of her storage closet. The smoke came out in burps and trickles, liquid-like, rising along a thick gray wire toward an electrical box. At first sight, awe rose in her heart, which spoke to the glory and presence of God, a pillar of smoke here in her closet, but then a familiar pang sliced through the glimmer.
Chaos Under Control: Lessons from Quiberon Bay
“War continuing, Canada would always finish by being taken sooner or later. We know beyond a doubt that the court of England, impelled by the frenzy of the nation, is resolved to invade it at whatever cost. That court has the means and will use them to the last farthing.” 1 Such was the lament of a French official after the fall of Louisbourg, Canada’s greatest fortress at that time.
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