• , , & ( ). Start with “why,” but only if you have to: The strategic framing of novel ideas across different audiences . Strategic Management Journal, ( ), – . • , , & ( ). Authenticity-based connections as organizational constraints and the paradox of authenticity in the market for Cuban cigars . Organization Science, ( ), – . • , , & ( ). Little fish in a big pond: Legitimacy transfer, authenticity, and factors of peripheral firm entry and growth in the market center .