Editor Andrew Parkes has a number of thoughts every week, here are just five of them. 1. As I write this I am very out of breath due to the ridiculous number of steps I just climbed. Have you noticed how many people got Fitbits for Christmas? There’s hardly a wrist without one. There may be debate about their accuracy, but if you’re even slightly competitive you won’t be able to deny they work from a pychological point of view. 2.
Editor Andrew Parkes has a number of thoughts every week, here are just five of them. 1. An excuse I heard this week made my blood boil. Some thoughtless moron actually had the audacity to claim he was justified to drop litter because he didn’t think there were enough bins. I bet he was lying, but I don’t care if there wasn’t a single bin within 100 miles it’s still not an excuse. 2. The race to become London Mayor is really hotting up.
Dear valued readers, we would like to wish you all a very merry Christmas and a happy New Year. It’s the traditional time of year to take stock, look back at what you’ve achieved and make plans for the next 12 months, so hopefully you’ll forgive me for a slightly self-indulgent look at a year in publishing. I have to start by saying, wow what a year. As an editor I’ve never faced so many challenges and had to work so hard to succeed.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".