Connect First: Techniques For Owning The Room Bill HoogterpSuccess By Design: 7 Keys To Improved Brand And Marketing Returns Andrew VeseyThe New Science Of Winning Bernard MarrBe Heard, Be Seen – With Insightful Branding Tony ZambitoNetworking 2.0: Your Network Is Your Net Worth Porter GaleDid Price Really Lose The Sale?
Cord cutting, subscription based services and the ability to watch content over multiple platforms have changed the advertising industry dramatically in recent years. It is projected that in 2016, global mobile advertising spending will surpass $100 billion , as today’s young people engage with the Internet chiefly, and sometimes exclusively, on smartphones and tablets.
Two of the most common questions I’m asked are:“We want to strengthen our brand/increase brand awareness, but can’t spare much extra money – What can we do?” and “We need to cut our budgets – How can we do that without affecting our brand?”To this, the first question I’ll ask you is: “How much do you currently spend on your branding each year?”No matter what amount you tell me, I have one reply for you – WRONG. How can I say that? After all, I don’t even know your business.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".