Recently, Tesla Motors started taking $1000 deposits for the new Model 3. In the first week, they collected 325,000 deposits, representing about $14 billion in sales. That‘s a lot of cars. And about what GM’s Buick brand sells in a quarter. Tesla is building a legendary brand. Buick is rebuilding their brand – and there’s value in considering both of them. In the heyday of Mad Men and GM, there was an accepted wisdom. Tell your customers a great story and success was the likely outcome.
We all know that it’s important to make a good impression visually. So with that in mind, here are a few basics you can check, to make sure you are putting your best foot forward. Each area could be an article (or three) on its own, so I will give you the basics to build your foundation on. Every business has a logo – even the ones who think they don’t.
“Global web content is like kudzu, the Japanese weed that climbs over trees or shrubs and grows so rapidly that it kills them”. That’s how Deb Jul described her frustration in 2008. As Web Content Manager of Online Computer Library Center (OCLC), she saw the organization’s website grow from English-only in 1995 to nine languages in 2008. And by 2010, it was suffocating her team. She went from publishing web pages in English-only to hard-coding single pages for Spanish, French and Simplified Chinese.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".