It is the morning after the shock of the night before. David Cameron comes down from his flat at 7am to discuss his next move with his closest aides. Some of them have been in tears over a referendum result that will eject them and their boss from No 10.
Marmite, Brexit: both are sticky, strongly flavoured and loved or hated in about even measure. So it is rather appropriate that the row and ensuing panic over a hike in the price of the yeasty spread was the moment when we could say that we passed peak euphoria for the Brexiters.
Seeking sustenance in a Brummie cafe to get me through the Tory conference, I heard myself request "a full English Brexit". That's what it does to your head: several days of close confinement with Conservatives salivating over departure from the European Union.
I have not seen an advance copy of the speech that Theresa May will give to the Conservative conference, but I can nevertheless reveal that it will include chunky passages dedicating her government to doing a lot more for the "just about managing".
We interrupt John McDonnell in the middle of preparing his speech for the Labour conference. When he performs in Liverpool on Monday, is he planning to entertain his home city with some of his jokes? "I'm trying to avoid funny bits," he grimaces. "They get me into trouble."
Speaking shortly before the re-coronation of Jeremy Corbyn, one Labour MP gloomily remarked of Owen Smith's failed challenge: "It was always a kamikaze mission." Oh no, it has turned out much more desperate than that for Labour's parliamentarians.
If Tony Blair and David Cameron ever bump into each other, they can compare notes on the thanklessness of political parties. I wouldn't be surprised if the words "ungrateful bastards" passed their lips. Mr Blair won his lot three consecutive elections, a feat never before achieved by Labour and a record that does not look likely to be repeated.
During the coalition years, some enterprising jokers created the website "Nick Clegg looking sad". His publishers haven't done him any favours by putting a rather melancholy mugshot on the cover of this account of the five turbulent years of cohabitation with the Tories that culminated in the annihilation of the Lib Dems. As it turns out, this is not a doleful book.
One party contested the last general election with a commitment to create more grammar schools. That party wasn't the Conservatives - it was Ukip. So why did Theresa May pick a fight for which she lacks a mandate? Why start it now when she was under absolutely no pressure to do so?
Plato, Socrates and Thucydides fretted about it. Hobbes was anguished in 17th-century England. In 1946, Orwell published his influential essay, Politics and the English Language, in which he shivered over the frightening ease with which dark forces can exploit perverted rhetoric for malign ends.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".