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As agencies lock in their 2026 plans, a familiar pattern is playing out. Everyone is scrambling to “do something with AI”, bolt on another integration or spin up a new dashboard to show they’re keeping up. Tool first, strategy later. After a few frantic years of that approach, it’s time for a reckoning. The question isn’t “What’s missing from our stack?” anymore.
As the way campaigns are delivered continues to evolve Group IMD asks whether you're ready for the new content era? Today, there’s already more to do with less time. TV advertising campaigns require faster implementation and content is updated more frequently. Around the world advertisers are changing offers, targeting postcodes, integrating TV and social campaigns, and more. Agencies need to be more agile than ever. And tomorrow, things will move even faster.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
