Ricki Green on Muck Rack

Ricki Green

Verified
Australia, Perth
As seen in: Campaign Brief, Laconia Daily Sun, Ex Bulletin, NewsBeezer, Pet News 2Day, Campaign Brief Asia, Daily Star News Today, Bloomberg News Today, Hitech Glitz, Campaign Brief New Zealand, Technology For You and
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Articles

JTB Studios takes home Website of the Year, in three-award Australian Web Awards clean sweep

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By Ricki Green Verified
| Campaign Brief Verified
The resulting platform balances the needs of prospective students and families with the operational requirements of school staff, creating a digital experience that is both highly engaging and easy to manage. For JTB Studios CEO Jeremy Bogdanowicz, the recognition reflects a broader shift in how digital projects are judged: “Great websites are no longer judged solely on how they look.
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McCann research reveals 72% of people say truth is more important than ever – and brands are failing to deliver it

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By Ricki Green Verified
| Campaign Brief Verified
Critically, the “Upward Class” shows lower brand cynicism and stronger belief in brands as tools for advancement, making them disproportionately influential in defining what growth looks like next. “Future growth won’t come from leaning on existing audiences or legacy markers of scale,” continued Turnbull. “It will come from brands that turn truth into a genuine growth engine, building connected systems of meaning, culture and commerce.
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New McCann research finds Kiwis want truth from brands – and most aren’t getting it

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By Ricki Green Verified
| Campaign Brief New Zealand Verified
At a time when AI is reshaping decision-making, trust is fragmenting and cultural influence is shifting, the research finds that brands must help consumers navigate an increasingly complex “Truth Maze” by eradicating doubt to drive growth. Alongside global findings, the research revealed that New Zealanders remain deeply trust-led in how they engage with brands, with 72% of respondents saying trust influences their decision-making and 65% having stopped using a brand due to a lack of trust.
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