John Steinbeck set his 14th novel Cannery Row in the height of the Great Depression, in a town dominated by one industry: fish canning. We live in such a place now — wait. I was going to write an introduction about a changing mono-economy, its effect on the local culture and how the citizens view the halcyon days of fat living fading away, but it's depressing. Instead, I'll stretch out a bit, do a little immersive journalism and stop being such a damned nerd.
I've been bloviating a lot here lately, so I'll make this short and sweet. I heard a sound last week, a most unique and wonderful sound, and I would like to share it with you, inasmuch as I can transmit that information via the printed word. I went back-country snowboarding on Horse Mountain last Monday — the less said about my abilities at that sport the better — and there was this sound ricocheting across the valley. It sounded like a pitch-shifted metallic twang.
Inspired by the use of the first half of the old adage "In like a lion, out like a lamb" employed by the Eureka Symphony for its concert series this Friday and Saturday, I started digging around online to find the origin of this March proverb. I didn't get very far, as I am an easily distracted fella, but one of the first articles I found was from 2015 in the online edition of the Paris Review by daily correspondent Sadie Stein.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".