Andy Shane

A day rarely goes by without someone touting the latest AI breakthrough. One week, it’s “agentic” assistants; the next, AI browsers; then headlines about model partnerships with content platforms or publishers. The drumbeat is constant, and it’s reshaping how people find and trust information.

As Director of Global PR & Communications for RSAC, Ben Waring has a unique vantage point to view how this important security conference is put together each year, from the speakers and topics and the fast-growing registered media list to the many new initiatives and activities, which keep the event fresh and informative for its more than 40,000 attendees annually.

By Dave Reddy Practice Lead, Media + Influencers Host, Pressing Matters podcast This is the first in a series of posts on how the B2B tech media landscape is changing and how those changes are impacting how brands shape their editorial plans. Pitching B2B tech isn’t for the faint of heart. I’ve personally been at it for 27 years – and there are days I pine for a simple consumer device story. But where’s the challenge in that?