Editor’s note: Today’s post is by Chef Angela Cochran and Todd Toler, Group VP of Product & Market Strategy at Wiley. Sometime last fall, the leadership of a mid-sized physics publisher was approached by a company that wanted to license their content for use in an AI system. The company wouldn’t say who it was. It wouldn’t say what the content would be used for, or by whom, or under what conditions. It just wanted access. They didn’t have a framework for evaluating the offer.