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Anh Tran

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As seen in: IMDb, Medium, MSN Österreich, Nature, Wiley Online Library, PLOS Medicine, PLOS ONE, BMJ Open, Fortune, Frontiers and
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Articles

The Consumer Decision Journey of Gen Z in Cross-Platform Commerce: From Social Commerce Stimuli to E-Marketplace Purchase Completion

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By Anh Tran, Bui Thanh Khoa, Viet Tran
| Dialnet - Universidad de La Rioja
Generation Z (Gen Z) consumers exhibit a distinctive multi-platform purchase behavior: they habitually discover products through social commerce (S-commerce) stimuli—including influencer content and livestream shopping—yet systematically migrate to e-marketplaces to complete their transactions. Despite the strategic importance of this behavioral pattern for platform operators, brand managers, and policymakers, the underlying mechanisms remain poorly understood.
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Strandbesucher in Warnemünde finden es jetzt schon voll: So wollen Minimum drei Meter Abstand

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By Anh Tran
| LVZ Leipziger Volkszeitung Verified
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The Taste of Things

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By Della maharani, Anh Tran, Marcel Rouff
| Kapanlagi
Berlatar di pedesaan Prancis tahun 1889, film ini mengisahkan hubungan unik antara Eugenie, koki berbakat dengan kemampuan memasak luar biasa, dan Dodin, seorang gourmet terkenal yang sudah bekerja bersamanya selama lebih dari 20 tahun. Bersama asistennya, Violette, dan Pauline, anak kecil yang punya bakat kuliner luar biasa, mereka menciptakan berbagai hidangan mewah yang selalu membuat tamu-tamu Dodin terpukau.
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