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Articles by Anjali Tyagi
Microdrama Is Moving From A Test Format To A Brand-Building Opportunity: Bullet’s Munaf Merchant
A two-minute episode may not sound like much time to tell a story. But in India’s rapidly evolving microdrama ecosystem, those two minutes are increasingly becoming valuable real estate for something beyond entertainment. For brands, the opportunity is no longer limited to placing an ad between episodes. Microdrama is beginning to offer something that conventional digital advertising cannot always provide: a chance to enter the story itself.
Saurabh Munjal On Why Lahori Zeera Built Distribution Before Investing In Brand Building
For Lahori Zeera, building an Indian beverage brand has meant resisting some of the conventional FMCG playbook. Rather than beginning with large advertising spends, celebrity endorsements or a multi-channel expansion strategy, the company focused first on distribution, product-market fit and making the product accessible at a Rs 10 price point. That approach has continued even as the beverage category has expanded and larger players have entered the Indian-flavour space.
Radio’s Festive Growth Is Moving Beyond FCTs To Integrated Campaigns: Red FM’s Nisha Narayanan
Festivals have traditionally been among the strongest advertising windows for radio. As consumers move through a season of shopping, travel, celebrations and local events, the medium’s combination of reach, frequency and regional relevance gives brands a reason to return to the radio dial. This year, however, the opportunity appears to be extending beyond simply putting more spots on air.
Around 20% Of Our Online Revenue Comes From Q-Comm: Hilary Rhoda’s Vatsal Agrawal On The Channel’s Growing Role
Beauty consumers today have more information, more choices and increasingly less patience. They can compare ingredients, shades, reviews and prices before making a purchase, while platforms such as quick-commerce apps have compressed the distance between wanting a beauty product and actually getting it. For several beauty brands, therefore, the challenge is no longer simply about being available.
Amazon’s Nidhi Thakkar On How Creator Marketing Is Evolving From Audience Reach To Measurable Commerce Outcomes
The creator economy has spent years answering one basic question: How many people are watching? But as creators have become an increasingly important part of how consumers discover products, that question has begun to feel incomplete. A creator can have millions of followers and struggle to drive a sale. Another with 20,000 followers can recommend a product to a highly relevant community and see a far stronger response.
The Changing Face Of Festive Advertising & The Fine Line Brands Walk
Festivals have long been an important part of the Indian advertising calendar. They bring with them heightened consumer activity, gifting occasions and an opportunity for brands to position themselves within moments that already hold emotional significance for audiences. But the same cultural familiarity that makes festivals attractive to marketers also makes them difficult territory to navigate. It comes with a unique creative dilemma.
IGP’s Tarun Joshi On What’s Shaping Festive Gifting In India
India’s festive shopping landscape is becoming harder to define by the old binaries of planned versus impulsive, online versus offline, premium versus convenient. The consumer who begins looking for a personalised gift weeks before a festival can also be the one turning to a digital platform hours before a celebration, expecting the same level of choice, relevance and reliability.
Nexchain AI Crypto Presale Nearing $10M Raise at $0.104
While the main cryptocurrency market is reeling from ongoing volatility, the presale market is on the rise. One of the rising stars among the presales is Nexchain AI, whose crypto presale is nearing $10 million raised at $0.104, showing that new AI-infused and improved projects are on the horizon. Nexchain AI Presale Momentum Nearing $10M Nexchain AI’s continuing advancement through its presale is thanks to a rising tide of people looking for projects with utility.
Gestational Diabetes Market 2030: Growth Trends and Future Outlook
Gestational diabetes (GD) is a condition that occurs during pregnancy, where a woman without diabetes develops high blood sugar levels. The condition typically appears in the second or third trimester and often resolves after childbirth. However, women who experience gestational diabetes are at an increased risk of developing Type 2 diabetes later in life.
How to Choose the Right Digital Marketing Services Company for Your Bu
Creative Advertising | Creative Advertising Introduction In 2025, having a digital presence is not just an advantage—it’s a necessity. With businesses increasingly shifting online, partnering with the right digital marketing services company can make or break your brand’s success. Whether you’re a local startup or an established business looking to expand your digital footprint, knowing how to choose the right agency is key.
Narration Avenues in Multiverse Games
Apart from the traditional screenplay and 3d production hurdles, multiverse narratives and games produce even more complex structures of going about the production of ideas and concepts. The most obvious challenges happen during the very early stages of production, i.e. the brainstorming and writing stage.
Pre-Production and Brainstorming Optimization
Say you have an idea for an indie or AAA game. You’ve made a few technically focused games and are looking to incorporate a narrative and more of a story structure to your new adaptation. You’re open to producing it by yourself or bringing a few more people on board to make the production time efficient. Let’s assume you have crazy visuals in your head, but the game idea needs to be fleshed out before you can bring others on board and introduce them to the game plan.
Rebuilding Confidence After Emotional Abuse
By Anjali Tyagi, Relationship Coach Emotional abuse is a silent and insidious form of mistreatment that can erode a person’s self-esteem, leaving them feeling broken and devoid of self-worth. For those who have experienced emotional abuse in a relationship, the journey to healing and rebuilding confidence can be arduous. However, with the guidance and support of a relationship coach, individuals can tap into the transformative power of self-care to reclaim their sense of self.
Earthquake in North India: Strong Tremors Were Felt After Four Earthquakes Hit Region
Earthquake in North India: As per reports, the earthquakes occurred in a span of less than an hour. The first earthquake of magnitude 4.6 struck Nepal West at 2:25 PM with a depth of 10 km and was followed by a 6.2 magnitude tremor at 2:51 PM. A couple of more earthquakes were felt of magnitude 3.6 & 3.1 respectively at a depth of 15 and 10 km, according to an official of the National Centre for Seismology.
Rajasthan Elections 2023: Former Minister Devi Singh Bhati Joins BJP, Boosts Party's Chances in Rajasthan
Rajasthan Elections 2023: Former minister in the Vasundhara Raje-led cabinet, Devi Singh Bhati, rejoined the BJP in the presence of state party president C.P. Joshi, leader of opposition Rajendra Rathore, and in-charge Arun Singh. This comes a day after Union Home Minister Amit Shah and BJP President J.P. Nadda held a party meeting in Jaipur. "I have returned to BJP after 5 years. The party has embraced me. Due to certain circumstances, I was separated at some point.
Singer Shubh Apologizes After Mumbai Show Cancelled Amid Khalistani Support Backlash| Watch Video
Diplomatic tensions between India and Canada have been constantly rising in recent times and the controversial statements and social media posts by singer Shubhneet Singh have only increased his problems. He is currently facing heavy backlash over his statements. Moreover, the rapper’s Still Rollin India tour has been cancelled due to his support for the absurd Khalistani cause.
Khalistani Supporter Shubh’s Still Rollin Tour for India Cancelled, BOAT Withdrawn Sponsorship
Supporting the demand for Khalistan has proved to be a tough choice for Canadian singer Shubneet Singh, popularly known as Shubh. BOAT has also withdrawn sponsorship from the singer over his controversial remarks supporting Khalistan.The singer has been facing intense backlash after his controversial social media posts where he even shared a distorted map of India.
Women's Reservation Bill: It was a Dream of My Husband Says Sonia Gandhi
Women's Reservation Bill: In her first speech in the new Parliament, former Congress supremo Sonia Gandhi spoke on the Women’s Reservation Bill. She expressed her support for the bill and demanded that the bill must be implemented at the earliest while also pushing for SC, ST, and OBC quotas within the reserved seats. She also reminded the house that the reservation bill was first introduced by her husband, Rajiv Gandhi in Rajya Sabha, which was not passed.
WhatsApp to Introduce Major Update: Group Calls Can Now Include 31 Participants | VIDEO
WhatsApp is Making Various Changes to its Platform Details about this upcoming WhatsApp update were shared by the website Wabetainfo, known for tracking WhatsApp features and updates. Currently, this update is available to WhatsApp beta users. If you want to take advantage of this feature, you can download the beta version. WhatsApp is making various changes to its platform. Soon, WhatsApp users will receive one more additional feature for video calling.
Ongoing Tragedy in Libya: Bodies Continue to Surface in Derna, One Week After Devastating Floods
Ongoing Tragedy in Libya: On September 10, 2023, Eastern Libya was struck by the relentless force of Storm Daniel, a catastrophic event that left a profound mark on the lives of approximately 664,000 residents, including a staggering 283,000 children. This unforgiving storm, which claimed the lives of over 6,000 individuals, unleashed its fury by rupturing dams and laying waste to numerous towns, with Al Bayda, Al Marj, and the coastal city of Derna bearing the brunt of its destructive power.
World Ozone Day 2023: Celebrating Progress and Preserving the Future
History behind World Ozone Day World Ozone Day 2023: World Ozone Day has its roots in the commemoration of the Montreal Protocol, an environmental accord established in 1987. This protocol serves as a regulatory framework for the production and use of approximately 100 man-made chemicals, known as ozone-depleting substances (ODS). Remarkably, it stands as the sole United Nations treaty ratified by all 198 member states.
India Calls for Investigation as US Police Officers Caught Joking About Andhra Student's Tragic Death
NFIA has also expressed appreciation for India's Ambassador In a unanimous resolution, the National Federation of Indian American Associations (NFIA) has called upon relevant authorities to prioritize a thorough investigation, community engagement, and the respect for the rights and dignity of all individuals, including the victims and the affected community.
G20 Summit: A Fragrance of Bharat Given to Delegates, Know What's Inside Gifts of G20?
G20 Summit: Gifts to global leaders The gift hampered given to G20 leaders had the following products: 1. Sheesham sandook with brass patti: This majestic treasure chest is hand craft using sheesham (Indian Rosewood), Bollywood for its strength, durability, distinctive green patterns and rich colour. It is delicately decorated with the brass Patti etched and embedded on to the wood. 2.
'Godhra like situation may arise again...' Uddhav Thackeray's big statement on the inauguration of Ram Mandir
Ram Mandir: Shiv Sena UBT chief Uddhav Thackeray claimed on Sunday that a 'Godhra-like' situation could arise with the return of people who had attended the inauguration ceremony of Ram Temple. This means that when people return from the inauguration ceremony, they are likely to meet with an accident, like what happened in Godhra, Gujarat in 2002, when kar sevaks returning from Ayodhya in the Sabarmati Express were attacked and their train coach Was set on fire.
G20 2023: Know all about World's Most Powerful Summit
MEMBERS INCLUDED in G20 2023 The group is a collaboration of 19 countries and the European union the 19 countries of the group are Argentina, Australia, Brazil, India, Italy, Japan, Republic of Korea, Mexico, Russia, Saudi Arabia, South Africa, UK and the US. Other than the members the invities of the G20 meet in India include multilateral institutions. The members of the G20 account for 85% of the global GDP, 75% of global trade and a massive two third of the world population.
Rajasthan Politics: Gudha Joins Hands with Shiv Sena, CM Shinde Praises While Giving Him Membership
Gudha join hands with Shiv Sena, CM Shinde Praised While Giving Him Membership Rajasthan Politics: Former minister Rajendra Gudha, who showed rebellious attitude against the Gehlot government of Congress in Rajasthan, has now joined Shiv Sena. Gudha came into limelight when he waved the red diary during the ongoing proceedings of the Rajasthan Assembly. Gudha was earlier removed from the post of minister by the Congress.
History of DMK's Anti-religious Politics and Udhayanidhi’s Statement to Eradicate Sanatan Dharma
DMK: A HISTORY OF ANTI-RELIGIOUS POLITICS Coming from a party that was established in the first place to oppose cast and religion in the 20th century by EV Ramaswamy Periyar. Periyar was the founder of Self-Respect movement of 1925 which later combined with the Justice Party 1938. This new organisation was named Dravidar Kazhagam in 1944 and was anti-brahmin anti-Aryan as well as anti-Congress.
Renowned Indian Lawyer Harish Salve, Aged 68, Ties the Knot for the Third Time in a Private Ceremony
India's leading attorney and former Solicitor General, Harish Salve, celebrated his third marriage with a lavish event in London, graced by prominent figures. In 2020, Salve had remarried Caroline Brossard, but their union ended in divorce before his recent marriage. A distinguished Supreme Court lawyer, Salve is globally renowned for handling high-profile cases and is recognized as one of the world's most expensive legal practitioners.
Isro Scientist Who Controlled Countdown to Launch of Chandrayaan-3 Passes Away
Indian Space Research Organisation (ISRO) scientist Valarmathi, known for her voice in rocket launch countdowns, passed away due to a cardiac arrest. Her last announcement was during the historic Chandrayaan-3 launch from Sriharikota on July 14. Chandrayaan-3's Lander Module, comprising Vikram and Pragyan, successfully landed on the Moon's south pole on August 23. ISRO temporarily put the rover Pragyan to sleep, hoping to wake it up in 14 days.
Gyanvapi Survey: ASI Requests 8-Week Extension for Comprehensive Scientific Survey
ASI may give a primary report but the survey is incomplete: Sudhir Tripathi Sudhir Tripathi, an advocate representing the Hindu side, voiced concerns about the survey's status, stating, "ASI may give a primary report but they should not submit the final report yet as the survey is incomplete. There is a possibility that ASI may ask for more time from the court," Tripathi told ANI.
FTII New Chairman: Renowned Actor R. Madhavan Assumes Role of President at Film and Television Institute
FTII New Chairman: Renowned actor and director R. Madhavan has been appointed as the new President of the prestigious Film and Television Institute of India (FTII). In addition to this role, he will also serve as the Chairman of the governing council. In a post shared on X (formerly Twitter), Anurag Thakur, the Minister of Information & Broadcasting, extended his warmest congratulations to Madhavan for his nomination as President of FTII and Chairman of the governing council.
Founder of Jet Airways, Apprehended by ED in Money Laundering Case
Naresh Goyal was taken into custody by the ED for the following reasons: 1. Jet Airways, established by Naresh Goyal, a non-resident Indian (NRI) entrepreneur, as a limited liability company in April 1992, ceased its operations in April 2019 due to financial insolvency. 2. In response to the financial crisis, Goyal and his wife resigned from the Board of Jet Airways in March 2019. 3.
Live Updates: Aditya L1 Launch Takes Off from Sriharikota, Heading Towards the Sun
Aditya L1 Launch LIVE Updates: Building on the achievement of Chandrayaan-3's successful moon landing, ISRO has launched the Aditya-L1 mission today, marking India's inaugural solar probe venture. This mission's primary goal is to investigate solar winds, which are known to cause disruptions on Earth, often observed as auroras. This solar exploration mission comes on the heels of India's recent triumph in surpassing Russia, as they became the first nation to land on the moon's south pole.
Nayanthara Joins Instagram with a Bang: Dazzles Fans by Posing with Twins Ahead of 'Jawan' Release
Just one week prior to the release of 'Jawan,' Nayanthara made her Instagram debut, creating a buzz among her fans. For her grand entrance into the world of social media, the actress delighted her followers with an endearing video. In the video, the 'Jawan' leading lady exuded confidence as she made a stylish entry with her two young children, Uyir and Ulagam.
Supreme Court Decision: Children Born from Void/Voidable Marriages Granted Equal Rights to Parents' Property
Supreme Court Decision: In a verdict given by a three-judge bench headed by CJI DY Chandrachud, it was cleared that the ruling would be applicable only to Hindu joint family properties that Hindu Mitakshara Law governs. The judgment was given in reference to a two-judge bench judgment in Revanasiddappa vs. Mallikarjun (2011), which also stated that the children born in void/voidable marriages have rights on their parents’ properties which could be self-acquired or inherited.
Scam 2003 Review: Daring Performance by Gagan Dev Riar Takes Center Stage in Superseding Scam Legacy
Scam 2003 Review: Hansal Mehta returns with another installment in the 'Scam' franchise Following the success of 'Scam 1992' starring Pratik Gandhi, Hansal Mehta returns with another installment in the 'Scam' franchise. This time, the spotlight is on the notorious stamp paper scam, valued at over Rs 30,000 crore. 'Scam 2003' unfolds the remarkable journey of Abdul Karim Telgi, a former fruit vendor who rapidly evolves into the mastermind behind the infamous 'Telgi' scam.
One Nation One Election: Former President to Lead Panel on One Nation, One Election as Center Initiates Reform Discussion
One Nation One Election: Idea was included in BJP’s 2014 lok sabha election manifesto The concept of 'one nation, one election' entails holding simultaneous Lok Sabha and state assembly elections across the country, a practice that was common in the early stages of Indian elections. Both the BJP and Prime Minister Narendra Modi have advocated for this idea, and it was included in the party's 2014 Lok Sabha election manifesto.
Warning: Update Your Google Chrome Browsers Immediately, Warns Indian Government
Warning: Indian Computer Emergency Response Team (CERT-In), issued a high-security warning for Google Chrome users due to certain vulnerabilities in the browser that can be exploited by hackers to gain control of devices for multiple malicious actions that could even include stealing your personal information. Google Chrome is a popular web browser that is used by millions of people worldwide.
Supreme Court Issues Warning Against Phishing Attack Impersonating Official Website
Advisory by The Supreme Court of India Recognizing the gravity of the situation, the Supreme Court of India has promptly alerted law enforcement agencies to this phishing attack. The intention is to initiate a thorough investigation and hold those responsible accountable for their actions.
Kota Suicides: Preventive Measures Suggested By Panel to De-stress Students
Guidelines by the committee The Detha-led committee also directed the institutions to form a panel of subject experts to suggest the reduction of the syllabus that would reduce the pressure on the students. The committee also stated that the students will be asked to fill out Google forms daily that will help to identify vulnerable students and provide any help if needed.
South African President Pledges an Increase in Cheetah Supply to India Amid Growing Concerns Over Cheetah Mortality
BRICS Summit 2023: South African President Cyril Ramaphosa has made a commitment to enhance India's cheetah population. Speaking on the second day of the 15th BRICS Summit in Johannesburg, South Africa, Ramaphosa conveyed to Indian Prime Minister Narendra Modi, "You have come to the homeland of cheetahs. We, as South Africa, take pride in gifting cheetahs to India.
China’s Provocative Actions: Presents Aksai Chin and Arunachal as its Own Territory
Reactions to the Chinese Provocation Congress MP Manish Tiwari pointed out the absurdity and preposterousness of Chinese claims and questioned if the central government of India should ‘fete’ Chinese claims in the ongoing G20 summit. He also mentioned that in recent years, Chinese troops have crossed the Line of Actual Control at multiple strategic points and they are at least around 2000 square kilometres inside the Indian territory and the urgent requirement to vacate these territories.
Onam 2023: Know the Significance and Ways to Observe Onam, a 10-Day Celebration
Onam 2023: Onam, the most prominent annual festival in Kerala, serves a threefold purpose: commemorating the legendary King Mahabali, rejoicing in the conclusion of the monsoon season, and extending a warm welcome to the harvest. This Indian festival, exuding joy, thrill, and delight across all age groups, offers a remarkable experience.
Chandrayaan 3 Update: The Landing Site of Chandrayaan-3, Named Shiv Shakti Point
Chandrayaan 3 Update: The entire nation erupted in joy as the Chandrayaan-3 achieved a soft landing near the southern pole on the Lunar surface. With praises received from all around the world for this scientific triumph, on 26 August. The entire nation erupted in joy as the Chandrayaan-3 achieved a soft landing near the southern pole on the Lunar surface. With praises received from all around the world for this scientific triumph, on 26 August.
Dream Girl 2: Bringing Ayushmann Khurrana to the Lowest Denominator
Story of Dream Girl 2 Dream Girl 2, which is also directed by Raaj Shaandilyaa has Karam and his father (Annu Kapoor), riddled with debt and Karam must do something to change the fortune of his family with his special ability. Karam (Ayushmann Khurrana) is tasked with the role of a bar dancer, psychiatrist, and daughter-in-law in this film. The movie portrays Karam’s female avatar as Pooja.
Indian Defence Update: Massive surge in Defence Exports, All-Time High of Rs. 16000 Crore in FY 2022-23
Growth of the Indian Defence Manufacturing Industry Several policy initiatives and reforms have been introduced in the past 9 years to boost India’s defence exports, the ministry stated. The expenditure on Defence procurement has also reduced from 46% of overall expenditure in 2018-19 to 36.7% in December 2022, the Ministry of Information and Broadcasting.
UWW Vs WFI: Wrestling Federation of India Faces Suspension on the World Stage
UWW Vs WFI: India ignored repeated warnings The world body had threatened India back in June 2023, issuing a strongly-worded statement regarding the country’s inability to conduct elections to its wrestling federation. UWW also condemned the treatment and detention of the protesting wrestlers against the then president, Mr. Brij Bhushan Singh.
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