Two and a half years ago, a white police officer named Michael Slager repeatedly shot an unarmed black man, Walter Scott, in the back. Yesterday , Slager was finally sentenced to 20 years in prison for violently cutting 50-year-old Scott’s life decades short. The killing was, of course, documented on video by a bystander’s phone, and that footage was aired by the media and all over social networks.
Yes, pun competitions are an actual thing–and my semi-fearless colleague made it his business to investigate them. This week, Joe and I engaged in a Slack conversation about his new book, Away With Words (in between getting our other work done, so please don’t fire us, bosses!). It turns out his mission required him to get on stage and compete alongside the champions of punnery–and expose himself to the bright and dark ends of the punning spectrum.
That great white–er, orange–whale has arrived at last, just in time to remind the media, after the confidence-shaking earthquake of digitization, how journalism should be done. How it should be produced, and how it should be read. A flashback: In Sister Carrie, Theodore Dreiser’s runaway 1900 bestseller about a pretty woman who uses men on her way to becoming a Broadway star, there’s a vivid account of how to read a newspaper.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".