In this interview Rishi discusses leveraging technology for achieving top line growth, the need to break down silos and the oil for a well-functioning marketing technology stack! 1. Could you tell me a little about yourself and how you came to be the CMO at Dun & Bradstreet? In 2014, I joined Dun & Bradstreet as its first true Chief Marketing Officer.
In this interview, Rob Wood, Head of Online at The Entertainer discusses how to make the “complex”, “simple”, delivering personalized services across all touchpoints and increasing customer lifetime value through better engagement
1. Could you tell me a little about yourself and how you came to be the Head of Online at The Entertainer? The Entertainer is the UK’s largest high-street toy retailer with 138 stores and thetoyshop.com ecommerce site.
In this interview, Josh Wildstein, Vice President of Business Development and Strategy at Figure 1, discusses the prioritization of technology and implementation of best tools to help business units leverage data. Josh was lucky enough to have joined WebMD and experienced a once-in-a-lifetime “boom to bust to IPO” career high. As an avid Atlanta Falcons fan, he and his daughter are eagerly anticipating the new season, so they can avenge their Super Bowl defeat. 1.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".