Sherrie Lawson was in a meeting when she heard the gunshots. Because she was on a Navy installation where firearms were heavily restricted, Lawson assumed the loud bangs were the sound of people dropping tables or chairs. Less than a minute later, when more shots rang out, she and her colleagues realized something was wrong. People ran by, shouting about a shooter on the grounds. Lawson joined the crowd and they ran, trying to get away from the sounds of gunfire.
Heather Martin spent hours trapped in a small choir office with about 60 classmates during the Columbine High School shooting. She never saw the killers, but she did hear gunshots. She remembers crying, knowing that people were probably dying somewhere on campus. As the students hid, they took turns using a telephone in the office to call their parents.
Chelsea Sobolik had just come off a double shift at a Red Robin restaurant when she decided, at the last minute, to join a group of friends for a midnight screening of “The Dark Knight Rises” in Aurora, Colorado. After the shooting, Sobolik took a year off to rest and recover, something that would not have been possible without Red Robin’s Giving Fund ― a charitable donation her colleagues made with every check to support workers during tough times.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".