Anna Barr

Victor Barragán, the designer behind BARRAGÁN, studied industrial design, not fashion. Before the brand took shape, he was making graphic T-shirts that spread through Tumblr and early social media, building an audience without waiting for permission from the industry. That instinct remains intact. Over the years, BARRAGÁN has grown from those DIY beginnings into a project that moves between cities, disciplines, and ideas about identity that refuse to sit still.

Founded by Mihara Yasuhiro in 1997, Maison Mihara Yasuhiro has built a cult following by challenging conventional ideas of luxury and construction.

For Spring/Summer 2027, HELIOT EMIL creative director Julius Juul presents TROXLER, a collection named after the Troxler effect, an optical phenomenon in which the brain gradually stops noticing objects that remain unchanged within our field of vision. Through a series of interchangeable pieces, the collection investigates how perception is shaped by familiarity, examining the way repeated exposure causes even the most considered details to fade into the background.