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Articles by Anna Burch
Indie Agency Emotive Nabs VCCP's Paul Sharp For Creative Director Role
Independent creative agency Emotive has announces new hire, Paul Sharp, as creative director. Sharp joins Emotive from VCCP Sydney where he was creative director on ING, Cadbury NZ, and Compare the Market among other clients. Having previously worked in London, held creative lead roles at various agencies in Sydney including The Monkeys and Leo Burnett, as well as spending time at Apple in the US, Sharp has an incredible pedigree and a haul of awards from every major show.
Cetaphil Launches New 'Hype-Free Skincare' Campaign Via Emotive
Following a competitive pitch, Galderma Australia, one of the world's leading skin care companies has appointed Emotive as strategic and creative agency across their range of consumer brands including Cetaphil, Benzac, and Loceryl. Their first campaign for Cetaphil is 'Hype-Free Skincare'. Known for its affordable, effective skincare, especially for sensitive skin, as well as for its slightly medicinal packaging, Cetaphil has been a familiar fixture in Aussie bathrooms for decades.
YoPRO Recruits Ash Barty And Host Of Sporting Talent For Olympic Campaign Via Emotive
Danone’s high protein snack brand YoPRO has launched its Tokyo Olympic campaign, ‘Every Millimetre Matters’, featuring Ash Barty, Kyle Chalmers and Brandon Starc. Developed by independent creative agency Emotive, this latest campaign under the ‘Fuel Your Journey’ brand platform focuses on the idea that no matter how long the journey, every millimetre matters.
St Hugo And Aussie F1 Star Daniel Ricciardo Launch ‘DR3’ Campaign Via Emotive
Celebrated fine wine brand St Hugo, part of Pernod Ricard Winemakers, has partnered with Australian Formula One superstar Daniel Ricciardo to release DR3 x St Hugo – a limited edition series of fine wines. The long-term partnership will see Ricciardo and St Hugo release new wines each year. The first drop of DR3 x St Hugo saw Ricciardo work closely with St Hugo Chief Winemaker, Peter Munro, to create a series of wines of outstanding quality.
Amanda Alegre Joins Emotive As Art Director
Emotive, today announces the appointment of Amanda Alegre as Art Director, further strengthening its creative offering following a number of hires in 2020. With 3+ years at The Monkeys creating campaigns for a wide range of clients including Telstra, Berlei, NRMA Insurance, Gun Control Australia, and UBank, Amanda brings a wealth of experience and a strong ability to work across strategy, creative and social.
Emotive Announces Three New Appointments As Agency Continues To Expand
Independent Creative Agency, Emotive, today announces the appointment of James Pash (left, pictured), Katrina Maw (centre, pictured), and Ciaran Miller-Stubbs (right, pictured). James joins Emotive as Creative Director to keep up with the growing demands of the business after a series of new business wins. He joins from Rothco, Ireland, where his work was awarded at D&AD, D&AD Impact, Cannes, the Clios, and The One Show.
Out of the Garden, by Tancred
Streaming + Download Includes unlimited streaming via the free Bandcamp app, plus high-quality download in MP3, FLAC and more. Purchasable with gift card $8 Record/Vinyl + Digital Album Includes unlimited streaming of Out of the Garden via the free Bandcamp app, plus high-quality download in MP3, FLAC and more.
ARN Appoints Emotive As Creative Agency
ARN has appointed creative agency, Emotive, to lead its brand strategy and campaign work nationally. Ciaran Davis CEO of ARN said: “We are delighted to be formalizing our creative partnership with Emotive.
200 million steps, by thanks for coming
it’s a holiday, could i learn to celebrate?
HAWAII, by Collections of Colonies of Bees
HAWAII supported by Robert Day It's a bit like prog-rock, but actually pleasant to listen to. Favorite track: Harms. Pierre Conrad This is the level of electronic manipulation I appreciate. The music/vocals are chopped and layered with purpose as opposed to attempting to obscure poor songwriting. It also helps that the vocals are beautiful yet appropriately understated to contrast with the grand instrumentation you'd expect. Favorite track: Killerers.
G.H Mumm Launch ‘To Bold Beginnings’ – A New Brand Platform Via Emotive - B&T
Pernod Ricard Winemakers, G.H. Mumm, the Champagne Maison known for its pioneering spirit, today launches a new brand platform, ‘To Bold Beginnings’, developed by independent creative agency, Emotive. Inspired by the insight that Australians are just as likely to raise a glass to ambition as we are to achievement, ‘To Bold Beginnings’ is a toast to those forging ahead with bold ideas and a celebration of all that’s still to come.
Google Launch Aussie AR Animals With New Film From Emotive
Google has launched eight Aussie AR Animals with a new film from independent creative agency Emotive. The launch film, shot entirely on mobile by influencers, YouTube creators and Aussie icons like Jenny Kee, taps into the close bond we feel to our iconic native animals and captures the magic of being able to interact with them via Augmented Reality on Google. Zoe Hayes, Head of Consumer Software marketing said: “We’ll all be exploring a bit more of our own backyard this Summer.
Pernod Ricard Appoints Emotive As Ceative Agency
Pernod Ricard Winemakers has appointed Emotive as their strategic and creative agency across The Glenlivet, G.H. Mumm and St Hugo wine. Said Eric Thomson, Pernod Ricard CMO “In our short time working together, Emotive has impressed us with consistent out of the box thinking alongside real strategic nous.
Anna-Claire Clendon Joins Emotive as Senior Strategist
The Queensland Art Gallery | Gallery of Modern Art (QAGOMA) and Kinderling Kids, Australia’s fastest growing digital radio station, have launched a new podcast called Outside The Lines – A QAGOMA Kids Podcast About Art. The ten episode series takes kids on an audio adventure, diving into the creative minds of some of Australia’s most […] Posted 5 hours Ago As you'll read here, there's a lot more to marketing than just the long lunch & frequently quoting Mark Ritson articles.
Reactionary, by Fred Thomas
/ Streaming + Download Includes unlimited streaming via the free Bandcamp app, plus high-quality download in MP3, FLAC and more. Purchasable with gift card $1 Buy the Full Digital Album Record/Vinyl + Digital Album Includes unlimited streaming of Changer via the free Bandcamp app, plus high-quality download in MP3, FLAC and more.
Emotive Partners With YouTube And The United Nations
Emotive and Good Oil Films are partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development. The sequential stories, made exclusively for YouTube via its video ad sequencing tool, are designed to spark a conversation around a largely unknown problem in Australia – illiteracy.
Modibodi Appoints Emotive As Creative Agency
Following a competitive pitch, multi award-winning Modibodi, has appointed creative agency, Emotive, to lead its brand strategy and campaign work globally. Launched in Australia in 2013, Modibodi sustainable, period and leak-proof apparel have disrupted the market of disposable sanitary products, like pads, liners and tampons.
Jardin Anderson Joins Emotive As Senior Creative
Integrated Creative Agency, Emotive, today announces the appointment of Jardin Anderson as Senior Creative. Jardin joins Emotive’s creative team with plenty of adland experience including roles at The Glue Society, M&C Saatchi Sydney and DDB Melbourne. Jardin Anderson said: “ I am super excited to be a part of the Emotive creative collective. The creative structure that Simon and the team have in place is collaborative and agile, which is refreshing and bang-on for the times.
Week Of Women: April 3-9, 2020
Already blown through your Netflix queue while stuck inside? Thankfully, there’s still tons of new music—and also other entertainment offerings, too. Read on for our top quarantine picks this week. MOVIES/TV The Circle France Done with Tiger King and ready for your next Netflix binge-watch? Try the social media-centric reality show The Circle—the streamer has American and Brazilian seasons already available, and The Circle France will drop April 9.
I Was Born Swimming, by Squirrel Flower
Streaming + Download Includes unlimited streaming via the free Bandcamp app, plus high-quality download in MP3, FLAC and more. Purchasable with gift card $8 Record/Vinyl + Digital Album vinyl record of I Was Born Swimming! rust+blue, beautiful art and design by ruby rose, nicole fox, and janelle abad. cover photo by ally schmaling Includes unlimited streaming of I Was Born Swimming via the free Bandcamp app, plus high-quality download in MP3, FLAC and more.
Anna Burch 'Quit The Curse'
If you thought indie writers had gotten too heartbroken and soft lately, Anna Burch is certainly the antidote. Burch’s bitter but smart writing makes every lyric cutting while she turns her music into deep introspection on the emotions behind every word. Merging the world’s of indie-rock, folk and even some country into her mix for an important reflection on being honest and human, Burch sounds like Julia Jacklin with a bone to pick.
Quit the Curse, by Anna Burch
Though the deceptively complex pop of Quit the Curse marks the debut of Anna Burch, it’s anything but the green first steps of a fledgling new artist. The Detroit singer/songwriter has been visible for the better part of her years-long career singing in Frontier Ruckus, or more recently co-fronting Failed Flowers, but somewhere along the way a vibrant collection of solo material slowly began taking form.
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