B&T

Former AFL player Mitch Brown has become the new face of Mosh’s hair loss campaign, fronting a series of TV ads for the digital health platform. Brown has spoken publicly about his own experience with hair loss and the impact it had on his confidence. He has now appeared in a series of Mosh ads playing the host of a late-night talk show, repeatedly upstaged by an unruly co-host. The scene stealing sidekick is Mullet, a custom puppet based on Brown’s own iconic hair.

The Icelandic singer Björk is renowned for her boundary-pushing style and a distinctive vocal range that blends pop, electronic music and everything in between. The likeness with PHD’s past year could not be more stark. Rather than boundary pushing, the agency was pushed up against a wall, defending its turf with a staggering 40 per cent of its billings under the hammer.

Oral care giant Hismile has been using AI generated content across several of its social media ads, some of which show warped mouths, a woman’s ring switching hands and unnatural looking human skin. It comes just weeks after the Australian Competition and Consumer Commission (ACCC) ordered the brand to pay a whopping fine after it used employees to create fake misleading testimonials.

SBS’s FIFA World Cup 2026 coverage once again ruled the overnight ratings, with three matches from the broadcaster’s slate landing inside the top 30 with live coverage of the USA’s Round of 16 exit topping the chart. The match, already embroiled in controversy, was the night’s biggest draw with a national reach of 2,295,000 and an average audience of 1,190,000.

The British High Court has dismissed all claims brought by Prince Harry, Elton John, Elizabeth Hurley and more against Associated Newspapers (ANL) in ending an 11-week trial into allegations of phone hacking and unlawful sourcing of stories by journalists at the Daily Mail. The Duke of Sussex brought the claim alongside several celebrities and political figures. The group presented the court with 55 articles published between 1997 and 2015.

Retail media chiefs have warned that the industry needs to think of the bigger picture than solely focusing on measurement and ‘incrementality’. As the sector attempts to improve its measurement capabilities—which has been a sticking point for brands trusting the effectiveness of the channel—the retail media chiefs of Metcash, Endeavour Group and Terry White believe that there is a bigger opportunity at hand. Rather than being purely focused on performance, retail media should also work for brand.

DiDi has tied fares to attendance length in new AFL campaign by Sunday Gravy. Research cited by DiDi found nearly one in three AFL fans have left a game early when their team was losing. The ‘Sore Loser Saver’, created by Sunday Gravy as part of DiDi’s official AFL partnership, reduces fares for fans the longer they stay at the ground with higher fares for those who leave before the final siren.

Doors Plus has appointed Claire Whitehouse as chief marketing officer and independent agency Co.gency as its lead media agency. The appointments reflect the evolution of Doors Plus’ marketing strategy, bringing brand, media, digital and customer experience together to create a more connected customer journey. Whitehouse brings more than a decade of marketing experience across retail, FMCG and consumer brands.

The advertising, marketing and media industries as we know them are a thing of the past. Nowadays, the agencies who win will be those able to combine the best of people with the best of machines. That said, it can be a scary proposition for those involved. Too often, discussions about technology in the industry remain in the realms of redundancies, time saved or efficiencies gained. Those who can make things better with technology — not simply faster or cheaper — will be those who survive.

AI Care Partner Heidi has launched a new global brand campaign in collaboration with Cocogun. Heidi is built on an understanding of what healthcare systems actually demand of the people inside them. That understanding is what shaped Heidi’s new brand platform: Relief, on repeat. Heidi’s new campaign flips the familiar language and tropes of much-maligned American Big Pharma advertising, into something optimistic: a dose of Heidi may result in clearer heads, calmer days and more present care.