Anna Hensel on Muck Rack

Anna Hensel

Verified
Minneapolis
As seen in: Modern Retail, Daily Mail, CNBC, Ouest France, Ouest France La Roche sur Yon, Inc., Flipboard, JAMA (The Journal of the American Medical Association), VentureBeat, Wirtualna Polska, Digiday and
Managing editor @ModernRetail. Email anna@modernretail.co, or DM for Signal
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Articles

Interluxe Group acquires adMixt in bid to marry events with performance marketing for luxury brands

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By Anna Hensel Verified
| Modern Retail Verified
Interluxe Group, a luxury marketing agency that works with over 250 brands ranging from Rolls-Royce to The Four Seasons, is deepening its focus on performance marketing as agency expectations evolve for luxury brands. The firm, which focuses on events and media, has acquired adMixt, a performance marketing agency that works primarily with digitally-native brands like Westman Atelier and Mizzen + Main. Terms of the deal were not disclosed.
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Brooklinen has relaunched 80% of its product line in a quest to build a more resilient brand

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By Anna Hensel Verified
| Modern Retail Verified
On Monday, direct-to-consumer home goods company Brooklinen is taking the wraps off its biggest launch of the year. But this launch doesn’t involve an entirely new product. On Monday, Brooklinen is launching a new version of its luxe sateen sheets, its hero product. In fact, Brooklinen has spent the past year launching new versions of its core products — everything from linen sheets to bath towels. The company has relaunched 80% of its product line so far.
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The Everlane-Shein saga continues, and what’s driving the second acts from DTC founders

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By Anna Hensel Verified
| Modern Retail Verified
Welcome to Between the Lines, a periodic feature for Modern Retail+ subscribers where our editorial staff opens up their reporters’ notebooks to give you insider analysis and context on what’s driving the hottest discussions in retail right now.
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