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Articles by Anna Ibbotson
An Ad Agency Helped Design the Locomotive That Pulled George Bush's Funeral Train
"I am deeply grateful to Dick Davidson and Union Pacific for their friendship and support," Bush said at the time of the locomotive's unveiling, referring to the longtime railroad executive who was UP's CEO from 1991 to 2006. Bush added: "If we had the UP 4141 back when I was still in office, I might have left Air Force One behind more often!" The SD70ACe locomotive is 15 feet 11 inches tall and weighs 420,000 pounds with a full tank of diesel fuel. Its fuel tank holds 4,900 gallons of diesel.
What Our Agency Art Show Reminds Us About Creativity, and Ourselves
It's a common side effect of employing creative people: No matter how many cool projects we have to work on, we'll always want to create something new. This may be particularly heightened at a digital agency, where the work we spend our days building exists mostly on-screen. It's natural in your spare time to want to forge something in the physical world, something you could perhaps even hang in a museum.
How One Creative Agency Is Badgering Tech People to Return to Advertising
"We know some creatives are happy in tech land, and who wouldn't be with free haircuts, lunches, and bean bag chairs around every corner?" says Public House creative director Jarrod Banadyga. "But we think advertising offers creative cross-training, allowing the creative mind to play with different platforms and client challenges. Will we be able to match their perks, pay, and meals?
How European Design Thinking Is Inspiring Industries Across the U.S.
The American way of doing business, especially with the creative industry, is the fascinating result of multiple contributions by entrepreneurs, thinkers and innovators from every corner of the world. It's a process that is as dynamic today as it was one or two centuries ago. In the business of design, the European contribution, its methodologies and techniques, has proven to be highly successful here in the U.S., and I can attest to that. Design is a foundational pillar in Europe.
How Xfinity Pulled Off the First Live Interactive Paranormal Thriller
Then we needed partners who were insane enough to help us bring the idea to life. We found them in MediaMonks, 30 ninjas and horror director Jason Zada. Jason came to us with a crazy twist on the original idea. What if we told our audience on social media that they were going to help a team of investigators uncover the cause of a recent spike in paranormal activity at the Winchester Mystery House?
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