Hand-shaped turkeys and pilgrim hats have all but faded from our holiday season preparations. They say tomorrow is Thanksgiving, but the commercials on TV and the catalogues in my mailbox tell me that companies and consumers are more interested in what they want than what they have. We usher in the holiday season with one day dedicated to counting our blessings, yet we bookend this day of appreciation with nothing but selfishness and greed.
Middle-aged white men love to tell women what to do. Sure, that statement sounds like an exaggeration, but when you consider the age and race of your average Republican official, it’s not unfounded or untrue—especially when the U.S. House passes legislation that bans abortions after 20 weeks of pregnancy mere days after 58 concertgoers were gunned down during the country’s largest mass shooting in history.
Before critics can begin to analyze Taylor Swift's newest release, they must first acknowledge one fact: Swift has cultivated her brand with meticulous precision. The woman we all know and love (or love to hate) isn't just an artist-she's a marketing maven who calculates every maneuver with skill and then checks her math twice. Hardcore fans and feminists can argue that this designation demeans her talent, but it's become impossible to deny her cunning dominion over the music industry.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".