Not long ago, Eva Schloss, a survivor of the Holocaust and a childhood friend of Anne Frank’s, left her home in London and flew to Los Angeles, where she spent a week inside a camera-filled dome, answering painful questions about her past. “It was exhausting—the lamps and the cameras and the big globe,” she recalled. In a soft accent, she explained, “We are really worried.
Let’s say you’re in the mattress-disruption business. Well, no one said it would be easy. You’ve got a fleet of competing disrupters, breathing their friendly, one-word monikers down your neck: Leesa , Keetsa , Nectar , Helix , Lull . You’ve got cooling latex, hundred-day trial periods, white-glove delivery service, and gel memory-foam layers set up like detonation devices all over the crowded landscape of sleep. Close your eyes for a second, and bam! Disrupted again.
After a man drove a rented truck down a bike path along the West Side Highway on Halloween afternoon, murdering eight people and injuring twelve, Annie Thoms, an English teacher at nearby Stuyvesant High School, followed “shelter-in” protocol. The next day, when her students returned, she opened her class with a writing prompt. “I asked them to write about whatever they were thinking and feeling this morning,” she said later that day.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".