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Anna Hamill

Verified
(She/Her)
  • Senior Editor, WARC
London
As seen in: WARC, Entrepreneur, Raconteur, RESEARCH LIVE, Harpers Wine and Spirit, Resident Magazine, Passionate in Marketing, FMCG CEO Magazine
Covers:  Brands, Marketing, E-Commerce, Sustainability, Diversity, ESG
Doesn't Cover: Product or Campaign Launches, People Moves, Agency New Business
Senior Editor, Brands at @WARCEditors. Kiwi in London, via Singapore. Tweeting about marketing, media and other geeky stuff. She/Her.
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Anna Hamill’s Journalist Portfolio

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PwC's Antonia Wade on why C-suite leaders need to avoid the short-termist trap | WARC

PwC's Antonia Wade on why C-suite leaders need to avoid the short-termist trap | WARC

PWC's Chief Marketing Officer, Antonia Wade, spoke to WARC's Anna Hamill about the challenges clients are bri…

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Octopus Energy: Why brand experience matters in a cost-of-living crisis | WARC

Octopus Energy: Why brand experience matters in a cost-of-living crisis | WARC

Rebecca Dibb-Simkin, Chief Marketing Officer at British energy firm Octopus Energy, spoke to WARC's Anna Hami…

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Unilever aims to lead the way on sustainability and media responsibility | WARC

Unilever aims to lead the way on sustainability and media responsibility | WARC

Conny Braams - Chief Digital and Commercial Officer at FMCG giant Unilever - shared with WARC's Anna Hamill h…

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WARC Talks Inflation and Economic Slowdown

WARC Talks Inflation and Economic Slowdown

Listen to this episode from The WARC Podcast on Spotify. This week Anna Hamill talks inflation and economic s…

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Activision Blizzard’s Fernando Machado: “Gaming, to me, is the next frontier”

Activision Blizzard’s Fernando Machado: “Gaming, to me, is the next frontier”

Gaming is an emerging opportunity as brands look to connect with difficult-to-reach audiences. Activision Bli…

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Hulu's Scott Donaton on why COVID was a 'rocket booster' for streaming | WARC

Hulu's Scott Donaton on why COVID was a 'rocket booster' for streaming | WARC

In an increasingly crowded streaming market, Hulu is counting on superior content and personalized on-platfor…

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The cost-of-living crunch: what it means for marketing, and what to do next | WARC

The cost-of-living crunch: what it means for marketing, and what to do next | WARC

2022 was always going to be a difficult year as the after-effects of the pandemic played out. Now war in Ukra…

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Boots' Pete Markey: 'Customer experience is going to be more and more important' | WARC

Boots' Pete Markey: 'Customer experience is going to be more and more important' | WARC

Pete Markey, Chief Marketing Officer at British health and beauty retailer Boots, speaks to WARC's Anna Hamil…

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Nike's Andy Walker on creative culture, sports marketing and 'Dream Crazy' | WARC

Nike's Andy Walker on creative culture, sports marketing and 'Dream Crazy' | WARC

Nike has continued to grow and innovate despite the impact of COVID-19. Andy Walker, VP, Creative, at Nike an…

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Volvo’s E.V.A. Initative: Bringing gender equality to automotive safety

Volvo’s E.V.A. Initative: Bringing gender equality to automotive safety

Safety is a fundamental requirement in the automotive industry. But the auto industry’s safety testing is bas…

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Burger King’s Moldy Whopper: Turning category tropes on their head

Burger King’s Moldy Whopper: Turning category tropes on their head

To break out of category tropes and truly catch consumer attention, brands must embrace creativity and not be…

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Apple soars at the ‘magic’ intersection of hardware, software and services

Apple soars at the ‘magic’ intersection of hardware, software and services

As a long-time leader in the consumer electronics category and as one of the world’s most valuable companies,…

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Klarna's David Sandstrom: How huge growth fuelled a 'coming of age' for marketing strategy | WARC

Klarna's David Sandstrom: How huge growth fuelled a 'coming of age' for marketing strategy | WARC

David Sandstrom, Chief Marketing Officer at digital payments brand Klarna, speaks to WARC's Anna Hamill for M…

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VISA's Lynne Biggar on why 2020's digital acceleration will revolutionise payments | WARC

VISA's Lynne Biggar on why 2020's digital acceleration will revolutionise payments | WARC

With e-commerce booming in the wake of the pandemic, digital payments will be even more important in 2021. Ly…

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P&G's Marc Pritchard: 'It has been the most extraordinary year' | WARC

P&G's Marc Pritchard: 'It has been the most extraordinary year' | WARC

As one of the world's leading marketers, Marc Pritchard, chief brand officer at Procter & Gamble, is driving …

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Les Binet on why long-term marketing matters in the age of short-termism | WARC

Les Binet on why long-term marketing matters in the age of short-termism | WARC

In this exclusive interview for WARC's annual Marketer's Toolkit, Les Binet - Group Head of Effectiveness at …

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S4 Capital's Sir Martin Sorrell: 'Everything is an opportunity' | WARC

S4 Capital's Sir Martin Sorrell: 'Everything is an opportunity' | WARC

In an exclusive interview with WARC, Sir Martin Sorrell, Executive Chairman at S4 Capital, talks about strate…

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Following Christchurch, advertisers consider what's next for social media and diversity | WARC

Following Christchurch, advertisers consider what's next for social media and diversity | WARC

When a gunman killed 50 Muslim worshippers and seriously injured dozens more in the peaceful city of Christch…

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COVID-19 Conversations: Ukonwa Ojo, CMO, M.A.C Cosmetics | WARC

COVID-19 Conversations: Ukonwa Ojo, CMO, M.A.C Cosmetics | WARC

Chief Marketing Officer of M.A.C Cosmetics, Ukonwa Ojo, speaks to WARC's Anna Hamill about evolving with cust…

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COVID-19, recession, Black Lives Matter: What now for brand purpose? | WARC

COVID-19, recession, Black Lives Matter: What now for brand purpose? | WARC

The rollercoaster of 2020 has brought the role of brands in wider society into sharp focus, with COVID-19, ec…

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Long-term marketing goals: why they still matter

Long-term marketing goals: why they still matter

Chief marketing officers, or CMOs, have long understood the importance of working towards long-term marketing…

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Just Eat's Matt Bushby backs investing in brand to super-charge growth in 2021 | WARC

Just Eat's Matt Bushby backs investing in brand to super-charge growth in 2021 | WARC

Just Eat, a food delivery app, is one of the UK's fastest growing brands. Matt Bushby, Just Eat's UK Marketin…

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Just Eat's Matt Bushby backs investing in brand to super-charge growth in 2021 | WARC

Just Eat's Matt Bushby backs investing in brand to super-charge growth in 2021 | WARC

Just Eat, a food delivery app, is one of the UK's fastest growing brands. Matt Bushby, Just Eat's UK Marketin…

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Why the COVID-19 recession will be different for brands | WARC

Why the COVID-19 recession will be different for brands | WARC

An anticipated global economic recession, hastened by the COVID-19 pandemic, will be different to anything br…

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