Anna Hamill

Verified

(She/Her)

Senior Editor, WARC

London

Media

As seen in: WARC, Entrepreneur, Raconteur, RESEARCH LIVE, Harpers Wine and Spirit, Resident Magazine, Passionate in Marketing, FMCG CEO Magazine

Covers: Brands, Marketing, E-Commerce, Sustainability, Diversity, ESG

Doesn't Cover: Product or Campaign Launches, People Moves, Agency New Business

Senior Editor, Brands at @WARCEditors. Kiwi in London, via Singapore. Tweeting about marketing, media and other geeky stuff. She/Her.

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Anna Hamill’s Biography

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I am a London-based business journalist and senior editor covering brands for WARC.com, the world's largest marketing and advertising intelligence service.

I have a particular interest in writing about the business of building brands, sustainability, diversity and how brands are navigating a fast-changing world. I am an experienced interviewer of C-suite executives at the world's biggest companies. Previously, I worked as WARC's Asia Editor based in Singapore.

Anna Hamill’s Journalist Portfolio

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PwC's Antonia Wade on why C-suite leaders need to avoid the short-termist trap | WARC

PWC's Chief Marketing Officer, Antonia Wade, spoke to WARC's Anna Hamill about the challenges clients are bri…

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Octopus Energy: Why brand experience matters in a cost-of-living crisis | WARC

Rebecca Dibb-Simkin, Chief Marketing Officer at British energy firm Octopus Energy, spoke to WARC's Anna Hami…

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Unilever aims to lead the way on sustainability and media responsibility | WARC

Conny Braams - Chief Digital and Commercial Officer at FMCG giant Unilever - shared with WARC's Anna Hamill h…

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WARC Talks Inflation and Economic Slowdown

Listen to this episode from The WARC Podcast on Spotify. This week Anna Hamill talks inflation and economic s…

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Activision Blizzard’s Fernando Machado: “Gaming, to me, is the next frontier”

Gaming is an emerging opportunity as brands look to connect with difficult-to-reach audiences. Activision Bli…

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Hulu's Scott Donaton on why COVID was a 'rocket booster' for streaming | WARC

In an increasingly crowded streaming market, Hulu is counting on superior content and personalized on-platfor…

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Articles

Lessons from marketing winners: Using utility to drive change

Apr 10, 2025 |

By Anna Hamill , Charlotte Smith, Liam Kay

| RESEARCH LIVE

The Warc Rankings compile the world’s top 100 marketing campaigns across creative, media and effectiveness. Across the top campaigns included in the annual rankings for 2025, several trends are emerging that reflect the direction of travel in marketing. Today’s consumers are increasingly wary of advertising deluging them across every platform. To cut through unprecedented media fragmentation, it’s more essential than ever that brands embrace creativity and novelty.

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Friday read: Vodka – more than a mixer - Harpers Wine & Spirit Trade News

Mar 14, 2025 |

By Anna Hamill

| Harpers Wine and Spirit

Home News By Anna Hamill Published: 14 March, 2025 Anna Hamill, London MD for drinks brand specialist Denomination, explains how vodka can overcome its 'generic' European image. “Tito’s and tonic”. “Belvedere Soda”. Sit at a bar anywhere in North America and you’ll hear people confidently ordering vodka drinks by brand name.

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5 Strategies to Win the Market Race

Mar 13, 2025 |

By Anna Hamill

| Entrepreneur

The business landscape, especially in fast-moving industries like beverages, shifts constantly. Trends ebb and flow - health and wellness giving way to neo-hedonism, sustainability rising and falling in consumer priority - all within the last 18 months. Moving fast today means lightning speed: we recently went from a white piece of paper to a testable prototype in just 90 days.