Yesterday, our goth dreams came to pass: during Gucci’s F/W 2018 show, models walked down the runway carrying their own severed heads. (And “dragon puppies” and iguanas, but neither are as exciting as the former, let’s be real.) The looks came about when Alessandro Michele merged minds with the Italian special effects company Makinarium, and — at least in the case of the severed heads — required six months of work.
They say to do unto others as you would have them do unto you; to treat others the way you would like to be treated. But who cares about what they say? Because if I want to unfollow you on Twitter or Instagram, I'm going to do it. Especially since we're probably strangers. We met one time at the event with the free sliders served on cornbread and after we joked about how many I was wrapping up and taking home, we were left with nothing but our Instagram accounts.
In the wake of yesterday’s mass shooting in Florida, it’s hard not to feel terrible. Specifically, it’s impossible not to feel terrible. Or to not be consumed by the smothering hopelessness that comes with understanding that outside a miracle, the current administration will not change a blessed thing and automatic weapons will not be banned and mass shootings will continue while “concerned” higher-ups offer their thoughts, prayers, and lectures about not making a tragedy political.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".