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Annette Johnson on Muck Rack

Annette Johnson

Verified
Atlanta
Covers:  Pop culture, including women's issues
Doesn't Cover: science, technology, religion
Writer, Speaker and Change Agent

Interview

What was your first job as a journalist?

Production Assistant at PBS in Tallahassee, FL

Have you ever used a typewriter?

Yes

How is social media changing news?

Making it always seem more like entertainment with readers providing immediate comments and sometimes shaping journalists' coverage

Who's your favorite fictional journalist?

Barbara Walters

What does it mean to be a journalist?

A cultivator of culture whose interest is not in shaping society but rather, examining it closely to allow people to be more informed

What's the funniest news-related #hashtag you've seen?

floridaman

How do you prefer to be pitched on stories?

Definitely email, no calls

What tools and software do you use to do your job?

Microsoft Office (Word, Excel. PowerPoint), Adobe InDesign and Photoshop, Apple iMovie, HootSuite, Dropbox, Zoom

What's your favorite social network?

Twitter for news and commentary but also Instagram for influencer posts

Who do you wish followed you?

Oprah

Why did you become a journalist?

To use my rhetorical gift for exposing inequities, educating the unenlightened, and bringing enjoyment

Did you work for your high school newspaper? If so, what did you do there?

No

What story are you most proud of writing or working on?

Hard to pick just one

What advice can you offer to aspiring journalists?

Understand the difference between a story that's truly newsworthy versus clickbait

When's the best time to pitch you?

midday or late afternoon

What's the best pitch you ever got?

One that included literally everything I needed (bio, images, quotes, video links), especially a potential newsworthy angle

What's the worst pitch you ever got?

PR rep contacted me incessantly about how her client worked with a popular politician, but it was a lie that I only had to Google to confirm

What's your favorite drink?

Arnold Palmer

When you're not at a computer, where are you most likely to be?

Sitting with a book or reading "something"

Aside from your own, what's your favorite publication to read?

The New York Times

What's the most common misperception about your beat?

That ALL women who write about women's issues are feminists who hate men

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