Here’s one way to look at the events of the past week: It didn’t matter that dozens of women told the world that they had been drugged and raped by a sitcom star. It didn’t matter that we believed them and other women like them. It didn’t matter that there was video footage of a nonviolent man being filled with bullets by a police officer at a routine traffic stop. It didn’t matter that there were protests filling the streets and the internet on behalf of him and way too many others like him.
Last year, Sheryl Sandberg made the same confession over and over as she toured to promote Lean In: “Up until about five years ago, I never said the word woman in the workplace because I was afraid people would notice I was a woman.” She deserves partial credit for the fact that, these days, such an omission isn’t just a failure of feminism, it’s a missed marketing opportunity. At least a dozen media companies have invited women to talk about their womanness at newly created women-centric events.
When I was growing up, my mother had a refrigerator magnet that said, “Every mother is a working woman.” The cartoon drawing of a woman on her hands and knees, surrounded by three small children and their assorted wreckage, was her quiet salvo in the mommy wars. As a child, I didn’t really get it. My friends’ moms who had painted fingernails and never drove for school field trips? They had jobs. Taking care of my brother and sister and me wasn’t a job.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".