Ansa Leighton

Photo by Anthony Shkraba from Pexels Most board agendas have digital transformation as one of the key recurring talking points and marketing leaders are increasingly being critiqued on their own transformation progress. But without a clear starting point, a proper plan, and a good idea of what success looks like, many companies will either abandon their implementations, or end up blowing budgets on technology they don’t know how to use.

Johan Walters, lead tech solutions consultant, Ansa Leighton, lead platform and media consultant and Niamh NicLiam, head of business partnerships at Incubeta take a look at how local companies have fared with Google's DMT programme. Google’s Digital Marketing Transformation (DMT) programme was launched in South Africa in July 2019. The need for the solution was significant then, and is even greater two years later.