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The global orthopedic device market was valued at close to $50 billion USD in 2022 with the United States accounting for approximately 50% of the global market. While the value of this market has historically been in the devices themselves, with the growing prevalence of enabling technologies in orthopedics, data and digital are emerging as the new currency in the space.
PM360 recently spoke to Lori Hancock, Director Oncology Multichannel Integration Team, Merck, about maintaining a sisterhood formed in college over the course of 30 years. Lori, third from the right, and her friends enjoyed the beaches at Riviera Maya in Mexico in 2017. PM360: You have maintained a friendship with a group of friends from college over the course of 30 years by taking trips to celebrate the anniversary of your meeting. How did this start?
Whether we like it or not, bundled payments are here. With this shift comes both challenges and opportunities for medical device companies. By their very nature, most medical device companies are engineering and marketing focused. We develop cool widgets and sell them to surgeons. But, there is a new reality. The healthcare landscape is changing and the companies taking a proactive approach to adjusting to these changes will capture a larger share of the market.
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