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Anuj Dargarh Anuj on Muck Rack

Anuj Dargarh Anuj

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When Spreadsheets Become a Process: Operational Challenges in iGaming Affiliate Marketing

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By Michael De Sua, Anuj Dargarh Anuj
| Income access
Somewhere in every iGaming affiliate program is an Excel worksheet that has quietly become one of the most important operational guides for the business. It contains multiple tabs, a set of increasingly complex formulas and conditional formatting rules that no one quite recollects creating in the first place. Over time, it has evolved far beyond its original purpose, becoming the central source for tracking performance, monitoring affiliates, and reporting key metrics.
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