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Anup Oommen

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Dubai
As seen in: Campaign Middle East, Reuters, PLOS Medicine, MDPI, Arabian Business (English), Campaign (UK), PR Week, 3BL Media, Hotelier Middle East, AMEinfo, PR Week UK and
Editor at @CampaignME I listen ... take notes ... learn ... and hunt for the truth from every possible perspective
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Articles

MKV Digital expands into Saudi Arabia with Asia Ali and Waqas Ali at the helm

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By Anup Oommen Verified
| Campaign Middle East Verified
Dubai-founded social and creator marketing agency MKV Digital has announced its expansion into Saudi Arabia alongside a strengthened leadership structure, marking the agency’s next phase of growth across the GCC and international markets.
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GP Inc launches Aurum Advisory to help businesses commercialise first-party data

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By Anup Oommen Verified
| Campaign Middle East Verified
GP Inc has launched of Aurum Advisory, a specialist advisory firm that helps businesses understand, organise and commercialise their first-party data. Co-founded by Rahul Nagpal, Chairman of GP Inc, and Sohail Nawaz, MBE, Aurum will work with retailers and other consumer-facing businesses across the GCC to develop retail media and data monetisation opportunities. Retail media allows businesses to generate revenue from customer data and owned digital channels by connecting brands with audiences.
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Brazen MENA expands into Asia Pacific, appoints Angeline Tan as GM

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By Anup Oommen Verified
| Campaign Middle East Verified
Brazen MENA, which is ranked among the 100 Best PR Agencies in the World, has officially launched in the Asia Pacific region, with offices in Singapore and Kuala Lumpur, and the appointment of Angeline Tan as General Manager, APAC. Tan brings 19 years of experience across integrated communications, brand reputation and business growth in Asia Pacific, EMEA and beyond.
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