Archana Ramesh

Abstract Aluminium (Al) toxicity is a potential constraint to maize productivity in acidic soils, primarily due to its inhibitory effect on root growth during its early establishment. In the present study, a hydroponic screening protocol was standardized using Modified Magnavaca-II solution at the seedling stage and applied to 250 tropical maize inbred lines.

In my 15 years in PR, I’ve witnessed a significant shift in how we measure success. Gone are the days when counting media clips or calculating Advertising Value Equivalency (AVE) sufficed. Today’s brands face scrutiny on multiple fronts—from social media chatter to sales figures—and our measurement techniques must evolve accordingly. It’s time we talk about why old-school metrics fall short and how more sophisticated approaches can finally prove PR’s true business value.

The 'pharmacy of the world' has turned into the mortuary of the world. Why do the people of this country have to pay the ultimate price for the policy failings …